Growth Strategist (Remote)

Octav; Montreal; Remote; CAD 60,000 - 80,000; Full time

Job summary

An innovative company is on the lookout for a Growth Strategist to enhance its B2B marketing efforts within the dynamic Web3 ecosystem. This role focuses on executing impactful email marketing campaigns, forging strategic partnerships, and engaging the community through various initiatives. If you are a results-driven professional with a passion for community engagement and a deep understanding of the Web3 and DeFi landscape, this opportunity is perfect for you. Join a forward-thinking team that empowers organizations to make informed financial decisions with cutting-edge analytics.

Qualifications

• 2+ years of B2B email marketing experience focused on engagement.
• Proven ability to build and manage partnerships in the crypto space.

Responsibilities

• Execute B2B email marketing campaigns to drive engagement and leads.
• Build strategic partnerships to expand brand reach and generate leads.

Skills

Email Marketing

Partnership Development

Community Engagement

Analytical Skills

Communication

Collaboration

Web3 Knowledge

Tools

HubSpot

Gainsight

Job description

Job Description

About Octav

Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.

Octav is seeking a Growth Strategist to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high-impact email marketing campaigns, building strategic partnerships, and growing our brand presence within the Web3 ecosystem. This role is ideal for a results-driven professional passionate about community engagement and partnership development in the B2B SaaS and crypto space.

Key Responsibilities

1. Email Marketing Execution and Strategy
   • Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates.
   • Optimize email workflows, segmentation, and messaging to align with Octav's B2B audience and broader marketing goals.
   • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.
2. Build Strategic Partnerships
   • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.
   • Collaborate on co-marketing initiatives to expand Octav's reach and generate new leads.
   • Develop and maintain strong relationships with key stakeholders to foster long-term partnerships that support our marketing objectives.
3. Engage and Grow the Community
   • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.
   • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.
   • Act as the community's voice, gathering feedback to inform email content and overall marketing strategies.
4. Collaborate on Integrated Campaigns
   • Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.
   • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

Requirements

1. Email Marketing Expertise: 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.
2. Partnership Development: Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.
3. Community Engagement: A track record of organizing and executing virtual events or community initiatives.
4. Data-Driven: Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.
5. Relationship Builder: A natural communicator with a talent for establishing and nurturing professional partnerships.
6. Collaborative Team Player: Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.
7. Passion for Web3: A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.