Growth Marketing Specialist

C-Therm Technologies Ltd.; Fredericton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A technology company focused on thermal conductivity is seeking a Growth Marketing Specialist in Fredericton, NB. This role involves developing comprehensive growth marketing strategies, managing digital marketing channels, and collaborating closely with sales and marketing teams. Ideal candidates will have a Bachelor's degree, proven marketing experience, and strong analytical skills. The position offers a flexible work environment, competitive compensation, and comprehensive benefits.

Benefits

Comprehensive PTO package

Health and dental benefits

Bonus time off between Christmas and New Year's

Qualifications

• Proven experience in lead generation or a similar role.
• Excellent communication and interpersonal skills.
• Self-motivated and goal-oriented with a strong work ethic.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy.
• Manage and optimize all digital channels for maximum ROI.
• Plan and execute Google Ads campaigns.

Skills

Digital Marketing

Google Analytics

Marketing Automation

Salesforce Marketing Cloud

Social Media Management

Education

Bachelor's degree in Business or Engineering-related field

Tools

Salesforce

Pardot

MailChimp

Job description

Overview

C-Therm Technologies a global leader in thermal conductivity measurement seeks a dynamic and results-oriented Growth Marketing Specialist to join our team in Fredericton New Brunswick.

Who is C-Therm

C-Therm’s purpose is to simplify thermal conductivity testing for the materials of tomorrow. Some of C-Therm’s clients include NASA, 3M, Honeywell, Sun Chemical, Lucid Motors and Intel. Operating in a diverse range of industries from textiles to electric vehicles in over 60 countries, C-Therm’s business truly spans the globe. As C-Therm continues to grow its team it is seeking individuals who reflect our core values: Customer-Focused, Collaboration, Initiative and Technical Mastery. Think you might fit on our team? Learn more about what it is like to join the C-Therm and hear from some of our current team members here.

What a Growth Marketing Specialist will do here

We’re looking for a hands-on leader with a strong work ethic and a bias towards action. This role is for a highly disciplined, creative and proactive individual who isn’t afraid to experiment, analyze and iterate to achieve ambitious growth targets.

Duties include but are not limited to:

• Growth Strategy: Develop and execute a comprehensive growth marketing strategy to drive brand awareness, qualified lead generation and customer acquisition.
• Performance Marketing: Manage and optimize all digital channels with a focus on maximizing ROI. Platforms may include LinkedIn, WordPress and others.
• Google Ads Management: Plan, execute and optimize Google Ads campaigns to achieve specific marketing goals.
• SEO & Content Strategy: Drive our inbound marketing efforts by overseeing SEO and content strategies that position C-Therm as a thought leader in our industry.
• Global Optimization: Strategically adapt and localize marketing campaigns to maximize their effectiveness in different international markets.
• Marketing Automation: Integrate the use of AI into our mass-emailing platform to build and optimize lead nurturing campaigns and automated workflows.
• Data & Analytics: Establish and maintain a robust analytics framework. You’ll be responsible for tracking key performance indicators, analyzing data and providing actionable insights to the leadership team.
• Team Collaboration: Work closely with the Sales and Marketing teams to align lead generation efforts with the overall sales strategy.
• Trade Shows & Special Events: Plan, coordinate and execute our participation in industry trade shows and special events to generate leads and strengthen brand presence.

Qualifications

• Bachelors degree in Business or an Engineering-related field.
• Strong business acumen - proven experience in lead generation or a similar role.
• Strong knowledge of lead generation techniques and tools.
• Excellent communication and interpersonal skills.
• Self-motivated and goal-oriented with a strong work ethic.
• Working knowledge of word processing, desktop publishing, presentation software, database management and spreadsheet applications.
• Customer Relationship Management (CRM) software experience with Salesforce would be considered an asset.
• Ability to work both independently and collaboratively as part of a team.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Ability to thrive in a fast-paced startup-like environment and adapt to an ever-changing landscape.

What we have to offer

C-Therm provides a flexible and dynamic work environment with competitive compensation. We offer a comprehensive PTO package which includes personal days, sick leave and vacation time. Our team enjoys bonus time off between Christmas & New Year’s. Our benefit package includes health, dental, life insurance, LTD, an Employee Family Assistance Program, Virtual Health Coverage, worldwide travel coverage and more!

We celebrate diversity, encourage growth and prioritize well-being. If you’re seeking a dynamic, results-focused career we invite you to explore the exciting opportunities within our team.

How to apply

All qualified applicants are requested to kindly upload a cover letter along with a current resume via the job posting on BambooHR. C-Therm greatly appreciates all interest in the position; however only those applicants selected for an interview will be contacted.

This is a full-time in-office position in Fredericton, NB, Canada. Only applicants who currently reside in New Brunswick will be considered.

Additional Details

C-Therm Technologies Ltd.

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type

Full-Time

Experience

years

Vacancy

1