Growth-Focused Digital Marketing Manager

Monster Energy; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading beverage brand in Toronto is seeking a Digital Marketing Manager to elevate their online presence. In this role, you will craft and steer innovative digital marketing strategies to enhance consumer engagement and brand visibility. Ideal candidates have over 7 years of experience in marketing, specifically in beverage or consumer packaged goods and possess strong digital acumen. Join a dynamic team and make an impact through strategic digital initiatives.

Qualifications

• Over 7 years of experience in marketing within beverage or CPG lifestyle brands.
• More than 5 years of digital marketing experience.
• Fluent in English.

Responsibilities

• Lead digital marketing campaign planning and execution.
• Define and establish KPIs for digital channels.
• Oversee organic and paid social media presence.
• Support local marketing teams in digital project execution.
• Drive and execute PR strategies.
• Manage e-commerce campaigns and track performance.
• Create digital content and copywriting.
• Collaborate with KOLs and ambassadors.
• Stay updated on media trends and vendor relationships.

Skills

Digital marketing strategy

Consumer engagement

Analytical skills

E-commerce management

Content creation

Education

Bachelor's Degree in Business Administration, Marketing, or Communications

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Project Management Software (Air table/Click up)

Job description

A leading beverage brand in Toronto is seeking a Digital Marketing Manager to elevate their online presence. In this role, you will craft and steer innovative digital marketing strategies to enhance consumer engagement and brand visibility. Ideal candidates have over 7 years of experience in marketing, specifically in beverage or consumer packaged goods and possess strong digital acumen. Join a dynamic team and make an impact through strategic digital initiatives.