Gestionnaire, Recrutement et relations publiques - Manager, Recruitment & Public Relations

University of Regina; Saskatchewan; On-site; CAD 91,000 - 125,000; Full time

Job summary

A Canadian educational institution seeks a bilingual Manager of Recruitment & Public Relations to enhance visibility for French-language programs. The candidate will create strategies, manage media relations, and engage communities in Saskatchewan. Key qualifications include a Bachelor's degree in a related field and five years of relevant experience, fostering growth in bilingual education. Competitive compensation and comprehensive benefits are offered for this full-time position.

Benefits

Health/Dental/Vision benefits

Flexible spending account

Defined contribution pension plan

Qualifications

• Minimum of five years experience in recruitment, marketing, communications, or a similar role.
• Experience creating bilingual digital content and managing media relations.

Responsibilities

• Design and execute strategies to attract francophone learners.
• Lead content creation for website, social media, and marketing materials.
• Build relationships with U of R Communications & Marketing.
• Manage recruitment and marketing budgets.

Skills

Bilingual in French and English

Strong communication skills

Experience in a minority-language context

Education

Bachelor’s degree in communications, marketing, public relations, or related field

Tools

CRM systems

Content analytics

Job description

Gestionnaire, Recrutement et relations publiques - Manager, Recruitment & Public Relations

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Position Details

• Posting Summary: Competition Number 20250674A/S
• Position Title: Gestionnaire, Recrutement et relations publiques – Manager, Recruitment & Public Relations
• Faculty/Department: La Cité Universitaire Francophone
• Unit: La Cité Universitaire Francophone
• Employee Group: URFA APT
• Collective Agreement: Consideration, Open with preference given to APT members (CUPE 5791)
• Position Summary: Soyez un moteur essentiel de l’essor de l’éducation postsecondaire en français en Saskatchewan ! (Be a key driver of French‑language postsecondary education in Saskatchewan!)
• Number of Vacancies: 1
• Salary Range: 66,740 – 90,060 USD annually (APT 4)
• Work Hours: 8:30 – 4:30, Full‑time
• Job Status: Term, 3‑year duration
• Posting Dates: Open 12/08/2025 – Close 12/21/2025

Job Summary

La Cité universitaire francophone seeks an exceptional bilingual relationship builder, recruiter, and content creator to serve as Manager, Recruitment & Public Relations. The role will increase visibility and reputation for French‑language and bilingual programs across Saskatchewan and beyond, engaging youth, families, educators, community leaders, and media. You will represent the University of Regina in francophone media, community events, and recruitment networks, driving growth in high‑impact programs such as Bilingual Nursing, Social Work, Le Bac, French & Francophone Studies, and Graduate Studies.

Responsibilities

1. Recruitment Strategy & Outreach (Local + International)
   • Design and execute innovative strategies to attract francophone and francophile learners across Saskatchewan and international markets.
   • Serve as the main liaison for immersion schools, CEF schools, guidance counsellors, and international education consultants.
   • Represent La Cité at fairs, school visits, community events, and media interviews.
2. Public Relations, Branding & Digital Presence
   • Lead all French and English content creation for La Cité’s website, social media, press releases, campaigns, and marketing materials.
   • Develop storytelling that highlights student success, faculty research, community partnerships, and program excellence.
   • Oversee La Cité’s social media strategy to grow visibility and engagement.
3. Strategic Partnerships & Media Relations
   • Build strong relationships with U of R Communications & Marketing (UCM) and central recruitment units.
   • Manage media inquiries from francophone media outlets.
   • Represent La Cité as the “face” of recruitment and community events.
4. Data, Planning & Administration
   • Use data to refine recruitment targeting, improve conversion rates, and measure campaign effectiveness.
   • Manage recruitment and marketing budgets; oversee contracts with national and international education consultants.

Why Join La Cité

• High‑visibility, high‑impact role within an innovative institution.
• Opportunity to shape bilingual education in Saskatchewan.
• Diverse and inclusive environment with local, national, and international reach.
• Collaborative team guided by a clear mission.
• Competitive compensation and benefits (APT).

Position Requirements – Qualifications

• Bachelor’s degree in communications, marketing, public relations, or a related field.
• Minimum of five years experience in recruitment, marketing, communications, or a similar role.
• Experience creating bilingual digital content and managing media relations.

Skills & Competencies That Will Ensure Success

• Experience in a minority‑language context or with francophone communities.
• Ability to travel throughout Saskatchewan, Canada, and internationally.
• Valid driver’s licence.
• Bilingual in French and English.
• Strong communication skills adaptable to diverse audiences.
• Comfortable presenting to small groups, large audiences, or media.
• Ability to design, plan, and execute recruitment and PR strategies independently.
• Capacity to manage multiple projects simultaneously under tight deadlines.
• Proficiency with social media, video, photography, and digital storytelling.
• Experience with content analytics, CRM systems, or enrolment platforms.
• Passion for supporting minority‑language communities and increasing access to postsecondary education.

Physical Demands

• Lifting and carrying heavy materials (boxes, tables, displays for events).
• Driving in adverse weather conditions (rare, ~bi‑weekly to monthly).
• Standing and walking for extended periods during recruitment season (up to ten hours per day).

Compensation and Benefits

Salary: 66,740 – 90,060 USD annually (APT 4). Benefit package includes Health/Dental/Vision, flexible spending account, defined contribution pension plan, and more.

Supplemental Questions

* Are you bilingual, proficient in French and English, both in speaking and writing? Kindly elaborate on your proficiency levels in both languages. (Open Ended Question)

Documents Required

Required Documents

• Resume/Curriculum Vitae
• Cover Letter

Optional Documents

• Reference Letter
• Portfolio of written or digital media work

Equality, Diversity & Inclusion Statement

The University of Regina is committed to an inclusive workplace that reflects the community we serve. We welcome applications from all qualified individuals, including women, persons with disabilities, visible minorities, Indigenous peoples, LGBTQ+ communities, and other protected groups as defined by the Human Rights Code.