Director Sales & Marketing - Western Canada

Eastlink; Grande Prairie; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading telecom provider in Canada is seeking a Director of Sales and Marketing to lead regional growth initiatives across Western Canada. This role involves developing tailored strategies, inspiring high-performance teams, and enhancing brand presence through community engagement. The ideal candidate will have proven leadership experience and a deep understanding of the market's dynamics. Join a dynamic team that values innovation and employee development.

Qualifications

• Proven leadership in sales and marketing, preferably in telecommunications.
• Deep understanding of customer expectations within Western Canada.
• Experience in planning and executing marketing strategies.

Responsibilities

• Lead market expansion with tailored strategies for Western Canada.
• Inspire and manage high-performance teams.
• Build partnerships with developers and municipalities.
• Enhance brand presence through community engagement.
• Oversee retail operations to ensure service excellence.
• Drive acquisition and retention strategies for business clients.

Skills

Leadership in sales and marketing

Understanding of Western Canadian markets

Strategic mindset

Stakeholder engagement

Solutions-oriented approach

Education

Post-secondary education in business or marketing

Job description

Overview

Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications, and exclusive locally produced programming on Eastlink Community TV.

We embrace diversity, inclusion, equity, and accessibility throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.

Lead Boldly. Grow Strategically. Make Your Mark.

Are you ready to take the reins and lead transformative growth across Western Canada? We’re seeking a seasoned sales and marketing leader to step into a high-impact Director role—someone who understands the Western market, thrives on building strong regional connections, and is ready to shape the future of telecom.

This is more than a leadership opportunity—it’s a chance to drive meaningful change, energize teams, and deliver results that matter to communities across BC and Alberta

Your Leadership Mandate

Drive Regional Growth

• Lead market expansion with tailored strategies that reflect the unique dynamics of Western Canada.
• Translate insights into action, unlocking new opportunities in mobile and wireline.

Build & Inspire High-Performance Teams

• Lead with authenticity and vision, empowering your team to innovate and excel.
• Foster a culture rooted in agility, accountability, and customer-first thinking.

Forge Strategic Partnerships

• Strengthen relationships with building developers, municipalities, and community leaders.
• Accelerate growth in MDUs and SFUs through smart, localized business development.

Amplify Brand Presence

• Champion community engagement through events and sponsorships that resonate locally.
• Contribute to high-impact marketing that connects with Western audiences and drives conversion.

Elevate Retail Excellence

• Oversee retail operations with a focus on consistency, experience, and performance.
• Equip frontline teams to deliver standout service and exceed expectations.

Accelerate Commercial Success

• Lead acquisition and retention strategies for business clients across the region.
• Drive upsell opportunities and premium service adoption with precision.

Deliver Measurable Impact

• Own the regional marketing budget and deliver against ambitious KPIs.
• Lead with clarity, confidence, and a relentless focus on results.

What you bring

• Proven leadership in sales and marketing—telecom experience is an asset.
• Deep understanding of Western Canadian markets and customer expectations.
• Post-secondary education in business, marketing, or a related field.
• Strategic mindset with strong planning, facilitation, and stakeholder engagement skills.
• A collaborative, solutions-oriented approach and a passion for growth.

Why This Role Is a Game-Changer

• Regional Influence: Shape strategy and execution across one of Canada’s most dynamic regions.
• Leadership Autonomy: Own your vision and lead with purpose.
• Innovative Culture: Join a team that values bold thinking and smart execution.
• Career Elevation: Step into a role that recognizes your impact and invests in your future.

Why Choose Eastlink?

Eastlink operates in a culture of continuous improvement through listening, learning, and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team “on the ground” not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.

Get your career started with us and stay with us, your journey begins here!