Director Commercial Strategy and Operations

The Coca-Cola Company; Toronto; On-site; CAD 150,000 - 178,000; Full time

Job summary

A leading beverage company is seeking a Director of Commercial Strategy & Operations in Toronto, Ontario. This role focuses on leading the Canada Juice business while implementing commercial strategies that drive growth and align with consumer insights. The ideal candidate will have a Bachelor's degree and over seven years of experience in the CPG sector, demonstrating strong analytical and leadership skills. The position includes a competitive base salary between $150,000 and $178,000, plus an annual incentive structure based on performance.

Benefits

Full range of medical benefits

Financial benefits

Qualifications

• Minimum of 7 years of professional experience in commercial strategy and/or operations, sales, brand marketing, and/or category management.
• Demonstrated ability to conceptualize and execute successful commercial strategies in the consumer packaged goods (CPG) industry.
• Strong analytical skills, with the ability to translate data and insights into actionable commercial strategies.

Responsibilities

• Develop and implement cohesive commercial strategies.
• Lead the commercialization of product and packaging innovations.
• Define and deploy effective AMPS strategies to optimize product presence.
• Execute in-market success aligning with brand and commercial strategies.

Skills

Leadership

Sales Process

Account Management

Customer Relationship Management (CRM)

Sales Management

Marketing

Pitch Presentations

Consultative Sales Management

Communication

National Account Sales

Decision Making

Business Development

Negotiation

Education

Bachelor’s degree in business administration, marketing, or related field

Job description

Job Purpose:

The Director, Commercial Strategy & Operations for our Canada Juice business will lead our chilled and shelf stable portfolios. This role is pivotal in shaping and executing effective commercial strategies aligned with consumer insights, category trends, and customer objectives. The successful candidate will possess a comprehensive understanding of the Canada beverage market, particularly in the chilled juice/drink/tea segments and demonstrate a proven track record in navigating the complexities of commercial strategy and operations.

Key Responsibilities

• Develop and implement cohesive commercial strategies that address consumer and shopper needs, category growth, and competitive positioning within the Canada chilled business.
• Lead the commercialization of product and packaging innovations, ensuring successful market entry and adoption, including timely delivery of operating plans and category selling stories.
• Define and deploy effective AMPS (Availability, Merchandising, Pricing, Space) strategies, including a clear picture of success (PicOS), to optimize product presence and performance driving growth across key channels and accounts.
• Execute a consistent and coherent in-market look of success that results in the assortment, merchandising, pricing, and shelving that matches our Brand and Commercial strategies created to accelerate category growth for our customers.
• Partner closely with brand teams to ensure alignment of brand strategy and objectives with market realities and customer expectations.
• Act as the primary liaison between the brand teams and sales, effectively representing each side's perspectives and interests to foster productive partnerships and strengthen category growth strategies.
• Lead the monthly and annual routines used to train, collaborate and scorecard execution of the Brand, Category Operations and Pricing Execution look of success in assigned channel and customers.
• Conduct regular business reviews with our broker and key customers to maximize growth opportunities.
• Build relationships with internal/external stakeholders to help maximize in-market execution.
• Develop comprehensive order of entry and SKU productivity analysis to ensure our portfolio of brands drive top and bottom-line growth for The Company and our customers.
• Utilize deep market insights to forecast trends, identify growth opportunities, and anticipate competitive movements.
• Collaborate with cross-functional teams, including brand marketing, revenue growth management, sales, sales operations, and supply chain to ensure flawless execution of our enterprise priorities.
• Partner with Retail Sales and Broker Sales Agency to accelerate opportunities and close execution gaps.
• Partner with the Retail Sales Team to improve internal processes, support tools implementation and RTM execution revisions.
• Act as the Channel and Customer subject matter expert for Brand and Commercial Teams.
• Sales team primary liaison for the channel and customer sales operations activity and sales support material; POS, Samples, Customer Marketing, New Items, Supply Chain problem solving, Legal.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• Minimum of 7 years of professional experience in commercial strategy and/or operations, sales, brand marketing, and/or category management, ideally within consumer packaged goods.
• Demonstrated ability to conceptualize and execute successful commercial strategies in the consumer packaged goods (CPG) industry.
• Strong analytical skills, with the ability to translate data and insights into actionable commercial strategies and operating plans.
• Excellent communication and presentation skills, with the capability to engage and influence stakeholders at all levels.
• Proven leadership qualities and team collaboration skills.

Location

Toronto, Ontario

Travel

Up to 25%

Skills

Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Sales; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation

Pay Range

$150,000 - $178,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.