Director, Brand Demand & Communications

Absorb Technology; Remote; CAD 120,000 - 160,000; Full time

Job summary

A leading SaaS company in Canada is looking for a Director of Brand Demand and Communications to lead strategic initiatives that boost brand presence and drive growth. In this fully remote role, you will manage integrated marketing efforts including PR, events, and digital campaigns. Successful candidates will have extensive experience in B2B SaaS brand marketing, exceptional leadership skills, and a data-driven approach to decision-making. The role offers comprehensive health benefits and a flexible work environment.

Benefits

Fully remote-first work

Comprehensive Health and Wellness Benefits

New Hire Equipment Allowance

Endless opportunity for career growth

Qualifications

• 7-10+ years of focused B2B SaaS brand marketing experience.
• Experience in demand generation with proven success in content marketing.
• Exceptional leadership skills and effective communicator.

Responsibilities

• Define and execute brand strategies and integrated campaigns.
• Lead the development of communication strategies aligned with business goals.
• Oversee influencer marketing and enhance brand awareness.

Skills

B2B SaaS brand marketing

SEO/SEM

Influencer marketing

Demand generation marketing

Data-driven decision making

Team leadership

Content marketing

Tools

GA4

Search Console

Job description

Overview

Lead the evolution of Absorb’s brand strategy. As Director of Brand Demand and Communications, you’ll define and execute high-impact programs that elevate our market presence and accelerate growth. This role combines strategic vision with hands-on leadership—driving integrated campaigns across PR, events, influencer marketing, and digital channels. If you excel at aligning brand initiatives with business objectives and inspiring teams to deliver measurable results, we want you on our leadership bench.

• Build and execute integrated strategies to increase brand demand, organic demand, and qualified pipeline, anchored in a content-led, PR, events, and SEO and AEO.
• Develop communications strategies and program plans aligned with Absorb’s overall GTM and business goals across critical communications, positioning, and messaging.
• Create a brand marketing and public relations strategy that will allow Absorb to cultivate and enhance meaningful awareness with targeted, high-level external audiences.
• Lead event strategy development and execution; own marketing events delivery and business results; build pre/during/post event campaigns (field events, trade shows, webinars) with clear pipeline, sourced/influenced revenue, and ROI targets.
• Responsible for influencer marketing – Identify and onboard high fit advocates who can improve brand awareness, extend reach & credibility, and drive business impact.
• Provide strategic counsel, creative direction, guidance on execution for digital marketing, lead generation, nurturing, sales enablement, trade show activities, etc.
• Manage various marketing channels, including contributing to digital strategy and leading Absorb’s social media presence.
• Be a pioneer on industry best practices and emerging strategies that will ensure a competitive edge in brand awareness, consumer acquisition, and retention; stay current on SEO algorithm updates and AI-assisted content workflows.
• Set KPIs to clearly demonstrate business impact; monitor marketing projects, analyze results, and collaborate with other leaders in marketing.

What you’ll bring

• 7-10+ years of focused B2B SaaS brand marketing and PR, including 3+ years of team leadership
• Willingness to move fast, roll up your sleeves to support your team, and be open to testing and implementing new ways of doing things.
• Experience in demand generation marketing tactics and strategies with deep competence in content marketing, SEO/SEM, PR/comms, events, and organic social; proven success driving qualified pipeline.
• Ability to make data-driven decisions, deal with ambiguity and show a deep interest and comfort in working with ROI and metric-driven models; hands-on with GA4, Search Console, and marketing analytics.
• Exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision.
• Possess superior communication skills and display comfort interacting with senior executives and external business partners.

Are you ready to become an Absorber?

What we offer

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values

• We achieve exceptional results by genuinely caring about each other and the work we do
• We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [e-mail]

We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.