Direct Response Copywriter (part-time)

LDX Digital; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A digital marketing agency is seeking a Direct Response Copywriter to create impactful ad copy that converts. This role involves writing advertorials and sales pages, working alongside creative teams, and optimizing copy for higher conversions. Ideal candidates will have 3+ years of experience in ecommerce copywriting, particularly in the health and wellness sectors. Enjoy a fully remote work environment with competitive compensation and growth opportunities.

Benefits

Fully remote work

Growth opportunities

Continuous learning

Competitive compensation

Qualifications

• 3+ years of experience writing direct response copy for ecommerce.
• Proven portfolio of advertorials and sales pages.
• Ability to write compliant copy for Google Ads/FTC.

Responsibilities

• Write long-form advertorials to educate and guide purchases.
• Craft compelling sales pages with persuasive elements.
• Collaborate with media buying and creative teams on copy.

Skills

Direct response copywriting

Conversion psychology

Research skills

Exceptional English writing and editing

Optimizing copy for performance campaigns

Job description

Overview

LDX Digital is a performance-driven digital marketing agency specializing in eCommerce growth through Google Ads, YouTube, and native funnels. We partner with eCommerce, health, wellness, and supplement brands to create high-impact ad campaigns that turn clicks into customers. Our globally distributed team thrives on collaboration, creativity, and data-backed strategies. If you're a copywriter who knows how to blend compliance with persuasion, this is your chance to craft words that move the needle.

What We Want You To Do

As a Direct Response Copywriter at LDX Digital, you'll write the high-converting copy that powers our funnels — from advertorials to sales pages. Your words will turn cold traffic into engaged customers, aligning seamlessly with paid ads on Google Search, Performance Max, and YouTube.

Key Responsibilities

• Write long-form advertorials that warm up cold traffic, educate readers, and guide them toward purchase
• Craft compelling sales pages with benefits, ingredients, urgency, testimonials, and FAQs — all while staying compliant with Google Ads policies
• Develop persuasive hooks, angles, and headlines that match ad creatives and drive clicks
• Apply proven direct response frameworks (Problem → Agitation → Solution, story-based selling, authority, social proof)
• Collaborate with the media buying and creative teams to ensure copy aligns with funnel strategy
• Optimize structure and flow to support both paid search and paid social traffic
• Create website copy that communicates brand value, engages visitors, and drives conversions

Requirements

You're Perfect If You Have

• 3+ years of experience writing direct response copy for ecommerce brands with a focus on health & wellness supplements or related niches
• Proven portfolio of advertorials, sales pages, and funnels that delivered measurable results
• Deep understanding of conversion psychology and customer-centric storytelling
• Ability to write copy that is compliant with Google Ads/FTC guidelines while staying persuasive
• Strong research skills to translate product benefits into compelling, credible copy
• Exceptional English writing and editing skills
• Experience optimizing copy for Google Performance Max and YouTube funnel campaigns
• Basic wireframing knowledge to structure sales pages effectively

You'll Excel in This Role If You:

• Are obsessed with testing, learning, and optimizing copy for higher conversions
• Get excited about turning cold traffic into loyal buyers through strategic storytelling
• Have a keen eye for details that influence conversions — from headline choices to CTA phrasing
• Enjoy collaborating with media buyers, designers, and strategists in a fast-paced, results-driven environment

Benefits

What's in it for you:

• Fully Remote Work: Enjoy the flexibility to work from anywhere
• Impactful Voice: Be a key player in shaping media strategies and driving client success
• Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment
• Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth
• Competitive Compensation: Earn competitive pay with performance-based bonuses
• Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment
• Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies

Our Interview Process

• Click Apply and submit your CV
• Fill in a short survey & provide work samples
• 1-on-1 video interview with HR
• You will be asked to complete a short test task
• 1-on-1 video interview with Hiring Manager