Digital Strategy & Performance Manager Web Content

Société Financière Manuvie; Toronto; Hybrid; CAD 92,000 - 143,000; Full time

Job summary

A leading financial services company in Toronto is seeking a Strategic Digital Strategy & Performance Manager to oversee the vision and performance of their public website and digital tools. This position requires a minimum of 6 years of experience in digital product management, focusing on customer engagement and user experience optimization. The ideal candidate will work cross-functionally to deliver high-performing digital experiences and will demonstrate strong strengths in web technologies and data analytics. A hybrid work model is available.

Benefits

Comprehensive health insurance

Flexible work environment

Retirement savings programs

Qualifications

• Minimum of 6+ years of experience in a digital product management or related role.
• Proven experience in managing public websites and digital products.
• Strong data and analytics skills, including dashboard usage.

Responsibilities

• Lead digital strategy and planning for the public website.
• Develop customer journey maps to enhance user experiences.
• Collaborate with cross-functional teams for quality digital experiences.

Skills

Digital product management

Data analytics

Web technologies

Excellent communication

Education

6+ years in digital product management

Tools

AEM

Excel

Job description

Overview

We are seeking a strategic and customer-obsessed Digital Strategy & Performance Manager to lead the vision, strategy, and performance of our web content for Manulife Bank public website, tools and calculators. This role is responsible for delivering seamless, engaging, and high-performing digital experiences for customers and advisors. You will work cross-functionally to ensure the website supports business goals, enhances user journeys, and reflects our brand promise.

Position Responsibilities

• Lead the strategy and planning of digital capabilities and tools across the public website, aligned with business priorities and user needs.
• Develop and maintain customer journey maps and service blueprints to optimize consumer experiences that start from the public site and link to Manulife Bank digital platforms.
• Own and manage the digital product and content roadmap for the website, balancing long-term vision with short-term delivery.
• Collaborate with marketing, design, compliance, digital performance and other stakeholders to deliver high-quality digital experiences.
• Partner with CX, UX, and content teams to ensure a cohesive and delightful end-to-end journey for all users.
• Use data, industry best practices and research to inform decisions, validate hypotheses, and continuously improve the website experience.
• Work with MarTech, Digital Analytics and Bank Analytics teams to build reporting that helps teams understand performance and optimization opportunities.
• Drive innovation through monitoring industry trends, competitor activity, and emerging technologies to drive differentiation.
• Act as a thought leader and advocate for digital best practices across the organization.
• Champion a customer-first mindset, ensuring all website experiences are intuitive, inclusive, and impactful.

Key Responsibilities

Web Strategy - Content and Tools

• Define and communicate a clear vision and strategy for the Manulife Bank public website pages, tools and calculators, that is aligned with business goals and customer needs.
• Lead the roadmap for digital tools, calculators, and content modules, ensuring they support customer decision-making and advisor enablement.
• In partnership with Product, CX, UX and Go-To-Market teams create content that is relevant and meets customer and advisor needs.
• Serve as an expert on public site strategy, advising senior leaders and influencing enterprise-wide digital initiatives to ensure we meet the needs of customers and advisors across their digital journeys.
• Monitor industry trends, competitive and general business offerings to enable strategic planning in alignment with segment priorities.
• Ensure accessibility (e.g. WCAG), performance, and compliance standards are met across all digital touchpoints.

Data-Driven User Experience Optimization

• Responsible for developing, monitoring and influencing KPIs that drive digital tools and site performance and customer and advisor engagement.
• Use A/B testing, SEO analytics, AI search functionality and user feedback to make informed suggestions for user experience optimization and correlate to Net Promoter Score (NPS) and Overall Satisfaction (OSAT) scores.
• Maintain a firm understanding of business, customer, and end-user pain points, needs, and preferences using research, data and analytics to advocate for the ideal experience.

Leadership & Innovation

• Build strong relationships with internal stakeholders across Product, Marketing, Legal, Compliance, and Advisor teams to facilitate alignment between business objectives and digital execution.
• Identify opportunities to integrate emerging technologies, personalization, and AI-driven experiences. Lead initiatives to improve discoverability, engagement, and conversion across the public site by continuously evaluating and enhancing public site tools, content and capabilities through data-driven experimentation, customer feedback, and competitive analysis.
• Present strategic insights, performance metrics, and recommendations to executive audiencesli> ul>

  Required Qualifications

  • Minimum of 6+ years of experience in a digital product management or related role.
  • Proven experience in digital product management, ideally with a focus on public websites, content and tools or customer-facing platforms.
  • Strong understanding of web technologies (experience with AEM and other Adobe tools an asset), digital marketing, digital content and user experience principles.
  • Experience working with cross-functional teams in an agile environment.
  • Strong data and analytics skills including the ability to use dashboards and analytical tools (Excel) to drive insights and tell the digital story.
  • Both big picture thinking and detail-oriented doing.
  • Excellent communication including written and presentation skills, stakeholder management, and decision-making skills.
  • Ability to balance strategic thinking with hands-on execution.

  Preferred Qualifications

  • Background in marketing, digital, or IT preferred.

  When you join our team

  • We’ll empower you to learn and grow the career you want.
  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
  • As part of our global team, we’ll support you in shaping the future you want to see.

  LI-Hybrid

  À propos de Manuvie et de John Hancock

  La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

  Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

  Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

  Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à [e-mail].

  Région de référence du salaire

  Toronto, Ontario

  Modalités de travail

  Hybride

  L’échelle salariale devrait se situer entre

  $92,900.00 CAD - $142,900.00 CAD

  Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à [e-mail] pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.

  Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à [e-mail] pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.