Digital Strategist - CPG

UNAVAILABLE; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading omni-channel communications agency in Toronto seeks a Digital Strategist with over 3 years of experience in digital strategy, specifically in the CPG sector. The successful candidate will lead the development of digital and social programs, translating consumer behavior into insights and building optimized digital ecosystems. Strong collaboration with various teams and excellent written communication skills are required. The agency values creativity, curiosity, and a desire for continuous improvement.

Qualifications

• 3+ years of strategy experience across digital portfolio.
• Experience with CPG, confectionary, or fast-moving consumer brands.
• Ability to design cross-channel strategies.

Responsibilities

• Lead digital and social program strategy.
• Translate consumer behavior into actionable insights.
• Develop compelling strategy documents.

Skills

Digital strategy experience

Cross-channel content creation

Client-facing presentation skills

Data analysis and interpretation

Understanding consumer behavior

Experience with digital platforms

Education

Undergraduate Degree in Marketing or related field

Tools

Meta Business Manager

TikTok

Google Analytics

Google AdWords

Job description

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

Our growth in digital comes at a time where culture, technology have never been closer together. Gone are the days of best practices and benchmarks – we’re barreling toward a new era of endless disruption. This role isn’t for everyone. It’s for someone who refuses mediocrity and thrives at the mere thought of a challenge.

As a Digital Strategist, you’ll sit among a team of passionate, heartfelt, and bold digital experts who live in data and swim in culture. And you’ll help us redefine what best in class digital really means.

Responsibilities

• Lead strategy for digital and social programs within CPG and confectionary categories, including products with high-frequency purchase cycles and seasonal demand spikes.
• Translate consumer behaviour from impulse buys to habitual purchasing into actionable audience insights and content strategies.
• Build digital ecosystems optimized for brand awareness, product education, flavour innovation launches, seasonal campaigns, and in-store conversion.
• Partner closely with media, shopper marketing, retail, and e-commerce teams to integrate full-funnel CPG strategies, including retailer-specific activations (Walmart, Amazon, etc.).
• Instruct research and data teams to uncover new findings and morph them into insights
• Develop intellectual and compelling strategy documents & content frameworks that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Collaborate with cross-agency teams to find new & better ways of working
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Support and mentor junior team members

Qualifications

Experience you’ll have

• 3+ years of strategy experience across a holistic digital portfolio (social, content, web, email, OLA, OLV, Amazon, etc.) leveraging both paid, earned, and owned tactics
• Experience working with CPG, confectionary, or fast-moving consumer brands considered a strong asset.
• Familiarity with CPG marketing workflows such as shopper marketing partnerships, promo cycles, flavour/variant launches, and retail media is an advantage.
• Ability to design cross-channel strategies tailored to high-volume, low-consideration categories.
• Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords
• Ability to build digital ecosystems, consumer journeys, content matricies, and A/B testing plans
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Are energized by the pace and creativity of CPG innovation, from seasonal moments to limited-edition product launches.
• Can bring culture-first thinking to categories driven by taste, nostalgia, fun, and impulse.
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.