Digital Marketing Strategist (E-Commerce)

Canon Canada; Brampton; On-site; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Strategist focused on e-commerce! This role is pivotal in enhancing the analytics profile of the Canon e-store team. You'll leverage your analytical skills to create impactful reports, evaluate campaign performance, and drive marketing initiatives. Collaborate with various teams, build dashboards, and act as a key point of contact for affiliate networks. With an emphasis on data-driven decision-making, this position offers an exciting opportunity to contribute to innovative marketing strategies while enjoying a supportive work environment and comprehensive benefits.

Benefits

Comprehensive health coverage

Life insurance

Disability programs

Vacation and Paid Personal Time

Tuition Assistance Program

Employee referral program

Community involvement

Qualifications

• 3-5 years of related work experience in digital marketing.
• Strong analytical skills to manipulate and interpret data.

Responsibilities

• Create reports and provide data insights to stakeholders.
• Build dashboards and evaluate campaign performance.

Skills

Analytical Skills

Microsoft Office

Google Analytics

Marketo

Salesforce Pardot

Oracle Marketing Cloud

Hubspot

Time Management

Project Management

French Language

Education

Post-secondary education in Marketing

Tools

Google Analytics

Marketo

Salesforce Pardot

Oracle Marketing Cloud

Hubspot

Job description

Overview

Digital Marketing Strategist (E-Commerce)

As the Digital Marketing Strategist, you will aim to increase the analytics profile within the Canon e-store team. We are looking for a proactive and driven team member to perform deep data evaluations to help improve our decision-making and the performance of our digital marketing initiatives.

What You'll Be Doing:

• Create reports and provide required data and observations to key stakeholders from multiple sources
• Establish analytic benchmarks and evaluate campaign performance by collaborating with Web and Revenue Operations
• Schedule and lead ongoing performance sessions with the wider e-store team and provide recommendations
• Build dashboards and reports in order to interpret data sources and provide recommendations to management
• Act as the primary point of contact for affiliate networks and ensure engagement performance is maximized
• Collaborate with marketing project teams to drive new business, services, and marketing initiatives
• Process invoices on a monthly basis and maintain an expense tracker

What We're Looking For:

• Post-secondary education in the Marketing field
• 3-5 years of related work experience
• Strong analytical skills to manipulate and interpret data and provide recommendations
• Excellent computer and technical skills; with a focus on Microsoft Office, Google Analytics, Marketo, Salesforce Pardot, Oracle Marketing Cloud, Hubspot
• Superb time management skills
• Good project and process management skills
• French is an asset

WHAT’S IN IT FOR YOU

BENEFITS

• Comprehensive health coverage plan that includes medical, dental, and vision
• Life insurance, disability, and wellness programs
• Vacation, Paid Personal Time, and Sick days
• Matching RRSP contribution & Profit Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships, and more!

EMPLOYEE PERKS

• Employee referral program
• Executive-Hosted BBQ
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement