Digital Marketing Strategist

Canadian Geographic; Ottawa; On-site; CAD 60,000 - 70,000; Full time

Job summary

An environmental non-profit is seeking a Digital Marketing Strategist to enhance audience engagement and promote responsibility for the Great Lakes-St. Lawrence watershed. The ideal candidate has experience in digital marketing, social media strategies, and a passion for storytelling. This full-time, one-year contract position offers a salary range of $60,000-$70,000 based on experience. The role emphasizes collaboration and may involve working part-time for highly experienced candidates.

Qualifications

• 3+ years of recent experience in digital communications and marketing.
• Proficiency in communications/reporting tools and platforms.
• Experience in working with diverse populations.

Responsibilities

• Lead development of a new communications and marketing strategy.
• Develop and implement social media strategies.
• Manage website engagement and SEO.

Skills

Digital engagement

Strategic communication

Collaboration

Social media marketing

Storytelling

SEO

Content creation

Project management

Education

Degree or diploma in communications or digital marketing

Tools

WordPress

Google Analytics

Meta Business Suite

Meta Ads Manager

LinkedIn

Instagram

Facebook

Tik Tok

Job description

Overview

Are you interested in environmental and cultural geography, the Great Lakes-St. Lawrence watershed and how we can better protect and care for the waters that sustain life? Are you passionate about storytelling, digital communications and working in a collaborative team with multiple organizations and an Indigenous Shared Circle that guides us? Join our team and help us amplify the impact of the Biinaagami initiative.

The opportunity

We are seeking a creative and experienced Digital Marketing Strategist to join our small but mighty team. The Digital Marketing Strategist, with support from the Biinaagami team, will help increase the Biinaagami audience, highlight member activities and impact, and build awareness of our shared responsibility to care for the waters throughout the world’s largest freshwater ecosystem. They will engage in the development of communications strategies and enhance the visibility and quality of our website and social media channels. They will also help to facilitate in-person engagements and develop relationships with the wider non-profit and charitable sector, including current and prospective members, sponsors, funders and other partners, policymakers and other influencers.

This role is ideal for a communications professional with a passion for digital engagement, a drive for learning and progressive professional growth, and interest in working in a highly collaborative and creative team. The Digital Marketing Strategist will report to Canadian Geographic’s Director of Water and Land Relations and work cross-functionally with the entire Biinaagami team.

This is a full-time, one-year contract with a salary range ($60,000-$70,000 per year) commensurate with experience. We are open to a candidate who is very efficient and experienced and is interested in working part-time.

Candidate profile

The ideal candidate will be a creative, strategic and organized team player who thrives in today’s fast-paced and competitive media landscape, with a keen sense of how to engage with diverse audiences. Preference will be given to candidates with experience in digital engagement and marketing. Persons with lived Indigenous experience and/or writing from a two-eyed seeing lens will be highly regarded. Experience capturing video and creating content for social media platforms will be an asset. This position will require the successful candidate to travel within the Great Lakes-St. Lawrence watershed and will occasionally involve work outside of regular business hours.

Ideally, the successful candidate will be living anywhere within the Great Lakes-St. Lawrence watershed, with office space available at Canadian Geographic’s headquarters in Ottawa if desired.

Candidates who prefer working from home must have a reliable working space with phone, computer and internet access.

Qualifications

• Degree or diploma in communications or digital marketing or equivalent experience.
• 3+ years of recent experience in digital communications, marketing and project management.
• Experienced in developing, implementing, tracking, and reporting on strategic comms plans targeted for awareness and growth.
• Resourceful professional with penchant for collaboration and inspiring team members, and delivering high-calibre work with limited supervision.
• Strong writing, editing, and storytelling skills, and experience producing visual presentations.
• Proficiency in communications/reporting tools and platforms, including: WordPress, Google Analytics, Meta Business Suite, Meta Ads Manager, Instagram, Facebook, LinkedIn, and Tik Tok.
• Creative, collaborative, and interested in demonstrating initiative and project leadership.
• Experience working or collaborating with diverse populations.
• Fully proficient professional English; French bilingualism is strongly preferred.
• Willingness to travel around the watershed; candidates with a driver’s license are strongly preferred.
• Must be legally entitled to work in Canada.

Key responsibilities

• Lead the development and implementation of a new communications and marketing strategy for Biinaagami, managing team engagement and deliverables.
• Develop and implement social media strategies, including specific campaigns for harmful pollutants and the multi-year Great Lakes Art exhibit.
• Pursue collaborations and opportunities to get Biinaagami in front of diverse and large audiences and grow the Biinaagami Great Lakes-St Lawrence community.
• Ensure consistent application of the Biinaagami brand guidelines, messaging, and accessibility standards for all communications via website, social media and traditional media. Create a media kit for Biinaagami.
• Manage website engagement and SEO, troubleshoot technical issues with third-party contractors and respond to public inquiries via the website.
• Utilize Google Analytics and other tools across our website and social media channels to track KPIs,generate reports to inform strategy and optimize user experience.
• Support organizational operations by tracking communication budgets, contributing to grant proposals and reporting to funders.
• Provide administrative assistance to the Director and Shared Circle Chair.

About us

TheRoyal Canadian Geographical Societyhas been dedicated to sharing Canadian stories — through its iconic publication, Canadian Geographic, and its education and exploration programs — since 1929. Our mission is to make this country we now call Canada better known to Canadians and the world.

Swim Drink Fishhas been working for a swimmable, drinkable, fishable future since its launch in 2001. By blending science, law, education, and storytelling with technology, we empower millions of people to know and safeguard their waters.