Digital Marketing Specialist (B2B SaaS)

Block 64 Corporation; Toronto; Remote; CAD 80,000 - 100,000; Part time

Job summary

A mid-market IT SaaS company is looking for a part-time marketer to manage content creation and SEO strategies. The role involves writing articles, optimizing content for search engines, and utilizing modern marketing tools. Candidates should have experience with Webflow, HubSpot, and analytics. The position offers flexibility and the chance to work in a dynamic environment focused on IT solutions.

Benefits

Flexible working hours

Remote work option

Collaboration with experienced team

Qualifications

• Experience in B2B SaaS content creation and marketing.
• Strong understanding of SEO best practices.
• Ability to work independently and manage multiple projects.

Responsibilities

• Write and publish approximately 20 B2B SaaS articles over 3 months.
• Upload and format blog posts in Webflow.
• Report on content engagement and traffic.

Skills

Content creation

SEO optimization

Project management

Data analysis

Digital marketing

Tools

Webflow

HubSpot

Google Analytics

Job description

About Block 64

We’re Block 64—builders of a unified IT visibility platform purpose-built for mid-market IT teams managing complex, hybrid environments. Our platform eliminates blind spots across software, SaaS, cloud, and entitlements—empowering IT teams to reduce risk, cut waste, and lead modernization efforts with confidence.

Now we’re ramping up marketing. We’ve got the positioning. We’ve got the product. And we’ve got a powerful editorial calendar in place.

What You’ll Do

You’ll be the creative engine behind our most important marketing programs. This role is hands-on, strategic, and varied.

Own Our Blog & SEO Content Engine

• Write and publish ~20 B2B SaaS articles over 3 months
• Use our positioning, SEO briefs, and trained AI (plus your own AI superpowers)
• Collaborate closely on content calendar, angles, and optimization
• Apply SEO best practices (headers, structure, interlinking, meta, etc.)

Publish and Polish in Webflow

• Upload and format blog posts in our CMS
• Create (or prompt AI tools to create) relevant blog images
• Handle everything from tags to meta descriptions to layout

Distribute & Repurpose Content Creatively

• Turn long-form blogs into LinkedIn posts, carousels, and community nuggets
• Post across LinkedIn and niche IT / sysadmin communities
• Come up with fun, smart, scroll-stopping ways to bring our content to life

Track Performance & Optimize

• Report weekly / monthly on content engagement and traffic
• Use HubSpot, Google Analytics, Search Console, and other tools
• Spot what’s working and pitch new experiments

Support Other Campaigns (Light but Impactful)

• Help coordinate webinars (promotion, invites, reminders)
• Support podcast and short-form video production (scripts, titles, summaries)
• Identify and reach out to ideal SMEs, guests, and content partners from our ICP

You’ll Thrive If You…

• Are a T-shaped marketer with strength in content / SEO but exposure to campaigns, community, and coordination
• Write sharp, human, non-generic copy—and know how to prompt AI to help, not hinder
• Are highly organized with great attention to detail—you make chaos manageable
• Have experience with Webflow, HubSpot, Google Analytics, and other modern tools
• Can run point on projects and juggle multiple deliverables with autonomy
• Have strong opinions about good marketing —and the skills to back them up

Bonus Points If You’ve…

• Worked with B2B SaaS or IT / Security audiences before
• Gotten your content to rank, perform, and convert
• Helped organize and run webinars, podcasts, or editorial partnerships
• Grown an audience on LinkedIn or niche online communities
• Built a blog or content engine from scratch—or helped scale one

What’s in It for You

• Part-time, 20-hour work week, with flexibility and trust
• Work remotely or from our brand-new office in Toronto
• Work directly with a strategic executive and experienced technical team
• Be part of a small, fast-moving, growing B2B SaaS company solving real problems

How to Apply

Send us a quick note with :

• A few sentences on why you’re a fit
• 2–3 links to your best B2B SaaS writing or campaigns
• A quick example of how you’ve used AI to get more done

Want to help us build the most trusted visibility platform in mid-market IT?

Let’s do it.