Digital Marketing Manager

7-Eleven Canada; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading convenience store chain is looking for a Digital Marketing Manager to drive home delivery and digital growth strategies. This role requires at least 5 years of digital marketing experience and a Bachelor's degree in a related field. The successful candidate will oversee the home delivery program and collaborate with cross-functional teams to enhance customer engagement. The salary range is CAD $90K - $120K, and the position is hybrid, ideally based in Toronto or Vancouver.

Qualifications

• Minimum of 5 years experience in digital marketing and e-commerce management.
• Proven track record of executing successful marketing strategies and campaigns.
• Strong knowledge of e-commerce platforms and partnership management.

Responsibilities

• Lead marketing strategy for home delivery sales growth.
• Oversee P&L and financials for home delivery growth.
• Collaborate with cross-functional teams to enable growth opportunities.

Skills

Digital marketing

E-commerce management

Data analysis

Project management

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

E-commerce platforms

Job description

Overview

Digital Marketing Manager - Home Delivery & E-Commerce

Ready to be a key leader in Canada's home delivery and digital growth. We have an exciting position at 7-Eleven Canada for you!

In this role you'll develop and execute a variety of home delivery and digital initiatives that accelerate sales and traffic and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers. You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team enabling an accelerated digital transformation across Team Canada.

Responsibilities

• Home Delivery program lead: Leads marketing strategy and initiatives to exponentially grow home delivery sales & traffic through the proprietary 7NOW home delivery app and third-party food delivery partnerships.
• Oversee P&L and financials to drive profitable home delivery growth influencing merchandising marketing and store operations.
• Identify and implement new strategic growth opportunities by strengthening business relationships with Third Party delivery vendor partners and US teams.
• Collaborate cross-functionally with merchandising product store operations and US product and technology teams to enable growth opportunities.
• Oversee day-to-day marketing activities including product listings promotions advertising and communications to grow awareness of home delivery service to acquire customers and drive repeat purchases.
• Digital product lead: Canada lead for digital product integration and strategically partner with US product team to enable digital transformation to meet Canada consumer needs.
• Ensure cross functional teams Canadianize and deliver services as needed to support launches and improvements for delivery and other digital programs to support store operations and customer experience.
• Demonstrate a customer obsessed 0 error approach for external and internal customers - ensuring that every digital product program and delivery menu has a formal test protocol before going live.
• Manage E-commerce for 7-Eleven Merchandise and SpeakOut Wireless.
• Work collaborative with operations lead to support sales building and insight driven growth through partner platforms and 7-eleven data.
• Responsible for measuring success of home delivery and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.
• Coaching and mentoring direct report fostering a collaborative environment focused on growth and continuous improvement.
• Oversee home delivery budget and annual marketing planning to grow home delivery sales through strong customer acquisition and retention initiatives.
• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications

• Education: Bachelors degree in Marketing Digital / E-Commerce Category Management Communications Business or Related Field.
• Experience: Minimum of 5 years experience in digital marketing and e-commerce management marketing and product management communications or brand management preferably in retail convenience or QSR industry.
• Experience in store operations would be an asset.
• Proven experience in developing and executing successful marketing strategies and campaigns using data & insights that have driven sales customer acquisition and retention.
• Strong knowledge of e-commerce platforms and partnership management.
• Leadership capabilities to lead cross-functional teams and direct report.
• Proven track record of creative and resourceful approaches to unique business challenges.
• Demonstrated ability in making brand-appropriate & business building strategic decisions.
• Self-motivated with ability to take initiative and pursue opportunities - from scoping to execution.
• Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution.
• Excellent written communication and presentation skills required.
• Works well independently and with a small team; project management skills and creativity is a must.
• Proficiency with monitoring and reporting on performance metrics and coaching team to course-correct as necessary.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case and action plan; then drive a team to execute in market.
• Other: Salary range: CAD $90K - $120K depending on experience and qualifications. This will be a hybrid role with preference for candidates based in Vancouver or Toronto.
• Employment Type: Full-Time
• Experience: years
• Vacancy: 1
• Note: For a general description of all benefits 7-Eleven is offering in the US for the position, please visit the linked page.