Digital Marketing, Graphic Designer, Social Media

Music City Canada; London; On-site; CAD 30,000 - 60,000; Full time

Job summary

A vibrant music company in London, ON is hiring a full-time Digital Marketing and Web Development Specialist. The role includes managing their Shopify e-commerce site, developing SEO strategies, and crafting engaging social media content. Candidates should have 2-3 years of relevant experience and a college degree in Digital Marketing or comparable fields. The position is on-site, offering a salary between $20.00 and $28.00 per hour with various employee benefits.

Benefits

Casual dress

Discounted or free food

Flexible schedule

On-site parking

Store discount

Qualifications

• 2-3 years experience in digital marketing or web development.
• Proficient in HTML, CSS, PHP, MySQL, Javascript.
• Experience with web content management systems.
• Knowledge of SEO tools and techniques.
• Strong verbal and written communication skills.

Responsibilities

• Maintain & manage the E-Commerce Site on Shopify.
• Develop and manage SEO content strategy.
• Create and post social media content.
• Monitor website usage using Google Analytics.
• Collaborate with teams for effective content creation.

Skills

Digital marketing

SEO optimization

Content management systems

Google Analytics

Social media management

HTML/CSS

Interpersonal communication

Adobe Creative Suite

Education

Completion of a college program in Digital Marketing, Web Design, or equivalent

Tools

Shopify

MailChimp

SEMrush

Google Ads

Job description

Overview

Music City Canada is a group of passionate creators in the music space that are all driven to make sure customers have the best experience possible. We are looking for like-minded driven people for this team.

The person applying must be able to work in person at our London, Ontario location as part of a team. This is not a work from home position.

Responsibilities

• Maintain & manage the front & backend of Music City Canada\'s E-Commerce Site on Shopify.
• Maintain product pages and content on the website.
• Manage the data going into the POS system, ensuring accuracy and attention to detail.
• Create and send weekly emails to clients.
• Create, schedule and post social media posts & stories.
• Take photos of products, the store and people for use on the website and socials.
• Maintain API connections for shipping partners and other 3rd party software.
• Web content updates, develop CMS templates, implement graphic designs and CSS changes, and develop content types in the CMS while ensuring brand compliance and web best practices.
• Optionally, prefer experience to create, manage & customize Shopify themes and the Shopify Custom App API to create custom adds to work within the webstore.
• Develop and manage the execution of a strong marketing SEO content strategy and build SEO reporting dashboards.
• Collaborate with various teams to create useful, engaging, and effective content.
• Oversee writing style and tone for all website content, advise on content governance standards and ensure compliance.
• Monitor website usage using Google Analytics and other web measurement tools to identify, analyze, and report trends and issues.
• Other duties as required.

What You Need to Succeed

• Completion of a college program in Digital Marketing, Web Design, Web Development, or equivalent.
• 2-3 years experience in a digital marketing, web development, or digital strategy role.
• Google experience and education using Ads, SEO, Shopping, Analytics, Optimization etc.
• Experience with web content management systems (e.g., CraftCMS, Drupal, WordPress, SiteCore), editing applications, and HTML / HTML5, CSS, PHP, MySQL, Javascript / jQuery, and code deployment processes (e.g., testing QA production).
• Outstanding interpersonal communication skills (written and verbal) and ability to work with the business and technical leadership teams.
• Experience in related digital marketing, site development / UX. Google Ads, email marketing, social media maintenance, experience working with Shopify, Lightspeed, Google Business, and Google Merchant Center.
• Expertise with SEO tools like SEMrush, Google Search Console, GA4, Analytics, Webmaster Tools, Tag Manager, etc.
• Experience with Adobe Creative Suite, Adobe Premiere, After Effects, and other design applications.
• Effective oral and written communication skills and a high level of proficiency in English grammar, spelling, and punctuation.
• Excellent interpersonal skills with the ability to develop strong working relationships and to effectively interface with all levels of management, operational staff, customers, and external vendors.
• Proven experience in social media management or digital marketing.
• Strong understanding of SEO principles and how they apply to social media.
• Familiarity with social media analytics tools to track performance metrics.
• Experience with email marketing platforms like MailChimp.
• A passion for music and knowledge of musical instruments is highly desirable.
• Please provide links to your previous work with your application.

Benefits

• Casual dress
• Discounted or free food
• Flexible schedule
• On-site parking
• Store discount

Details

• Job Type : Full-time
• Pay : $20.00-$28.00 per hour
• Ability to commute / relocate : London, ON N5W 5V5 : reliably commute or plan to relocate before starting work (required)
• Location : London, ON N5W 5V5 (required)
• Work Location : In person