CRM Strategy Manager

Ubisoft Entertainment; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading gaming company in Montreal seeks a CRM Strategy Manager to develop and execute CRM initiatives for live service games. The ideal candidate has 2-5 years of CRM experience, strong analytical skills, and a passion for gaming. Responsibilities include strategic planning, cross-functional collaboration, and data-driven optimization. This role offers the opportunity to shape CRM strategies that enhance player engagement through targeted campaigns.

Qualifications

• 2-5 years of experience in CRM, digital marketing, or customer engagement.
• Proven success in lifecycle marketing strategies and personalized campaigns.
• Experience interpreting CRM performance data and applying insights.

Responsibilities

• Develop and lead CRM strategies for live service games.
• Design and optimize player lifecycle journeys and win-back campaigns.
• Coordinate campaign execution with operational teams.

Skills

CRM development

Digital marketing

Customer engagement

Analytical skills

Communication

Stakeholder management

Fluent in French

Education

Bachelor’s degree in Marketing or Business

Tools

CRM platforms

Marketing automation tools

Project management systems (e.g., JIRA)

Job description

Overview

We are seeking a strategic and results-driven CRM Strategy Manager to lead the development and execution of CRM initiatives supporting Ubisoft’s live service games. This role focuses on driving player engagement through seasonal campaigns, content drops, and lifecycle journeys—from acquisition and onboarding to retention and reactivation.

You will collaborate cross-functionally with Production, Brand, and Live Ops teams to ensure CRM strategies are player-centric, data-informed, and aligned with Ubisoft’s goals. This is a high-impact role for someone passionate about gaming, CRM, and customer experience.

Responsibilities

• Strategic Planning & Execution
  • Develop and lead CRM strategies tailored to live service games, seasonal launches, and content updates.
  • Design and optimize player lifecycle journeys, including onboarding, engagement, retention, and win-back campaigns.
  • Advocate for player-centric marketing approaches across all CRM touchpoints.
• Cross-Functional Collaboration
  • Partner with internal teams (Production, Brand, Live Ops, Analytics) to align CRM initiatives with game and brand objectives.
  • Coordinate campaign execution with operational teams using tools like JIRA or similar project management platforms.
• Data-Driven Optimization
  • Collaborate with Analytics and Data Science teams to evaluate campaign performance and identify opportunities for personalization and predictive targeting.
  • Leverage insights to refine CRM strategies and maximize ROI.
• Innovation & Trend Monitoring
  • Stay informed on gaming and marketing trends, competitor strategies, and emerging technologies.
  • Champion innovation in CRM tactics, tools, and player engagement strategies.
• Quality & Governance
  • Ensure high-quality, consistent, and brand-aligned communications across email, in-game messaging, and other CRM channels.
  • Advocate for best practices in deliverability, UX design, and compliance.

Qualifications

What you'll bring

• 2-5 years of experience in CRM, digital marketing, or customer engagement, ideally within entertainment, gaming, or tech industries.
• Proven success in developing and executing lifecycle marketing strategies and personalized campaigns.
• Strong analytical skills with experience interpreting CRM performance data and applying insights.
• Proficiency with CRM platforms, marketing automation tools, and project management systems.
• Excellent communication and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, or a related field.
• Passion for video games and understanding of gamer behavior is a strong asset.
• Fluency in French

Additional Information

Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission: enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.