Content Specialist

Muslim Hands Canada; Mississauga; On-site; CAD 45,000 - 55,000; Full time

Job summary

A respected nonprofit organization in Mississauga is seeking a talented Content Specialist to develop engaging digital content that reflects its Islamic values and humanitarian mission. The ideal candidate will collaborate with teams across fundraising and marketing to enhance audience engagement, requiring a strong background in content writing, SEO, and digital marketing tools. This full-time position offers an annual salary range of $45,000 – $55,000 CAD and a chance to make a meaningful impact in the nonprofit sector.

Qualifications

• 3+ years of experience in content writing or related roles.
• Strong writing, grammar, and editing skills.
• Experience with content management systems like WordPress or Umbraco.

Responsibilities

• Develop and optimize content for various digital and print platforms.
• Produce audience-centric stories that reflect the organization's mission.
• Collaborate with teams to enhance UX/UI writing across all platforms.

Skills

Content creation

SEO knowledge

Digital marketing

Copy editing

Collaboration

Education

Bachelor’s degree in English, Journalism, Digital Communications, Marketing, or related field

Tools

Umbraco

WordPress

Google Analytics

Mailchimp

Adobe Creative Suite

Job description

Location: Mississauga, ON

Department: Fundraising and Marketing

Salary Range: $45,000 – $55,000 CAD annually

Job Type: Full-time

Position Overview

Muslim Hands Canada is seeking a talented, strategically minded Content Specialist to craft high-performing digital content that reflects our Islamic values and humanitarian mission. This role requires a blend of storytelling, technical skill, and digital marketing knowledge — ideal for someone who can think both creatively and analytically.

You will collaborate closely with our marketing, fundraising, and program teams to create compelling content that resonates with faith-driven audiences, improves engagement, and supports donor acquisition and retention. A strong understanding of SEO, UX/UI writing, and digital media placement is essential.

Key Responsibilities

• Develop, edit, and optimize content for digital and print platforms, including websites, email campaigns, social media, reports, and fundraising materials.
• Position visual content strategically (e.g., cover images, YouTube thumbnails, featured images) for maximum engagement and brand consistency.
• Craft clear, engaging headlines, captions, and metadata that increase visibility and click-through rates.
• Maintain and update content on our website using content management systems (e.g. Umbraco) while ensuring SEO best practices and consistent formatting.
• Produce audience-centric, ethical stories that highlight program impact in areas such as orphan care, emergency relief, and water access.
• Ensure all content aligns with Muslim Hands Canada's tone, voice, and Islamic values.
• Conduct regular audits of website and social media platforms to identify content gaps and improve performance.
• Collaborate with design, fundraising, and programs teams to support campaign storytelling and enhance UX/UI writing across donor journeys.
• Assist with scheduling, uploading, and captioning video content for platforms like YouTube and Instagram.
• Support digital ad campaigns (Google, Meta, YouTube) with compelling ad copy and visuals.
• Monitor and report on content performance using Google Analytics, Meta Insights, and email platform metrics.

Required Qualifications

• Bachelor’s degree in English, Journalism, Digital Communications, Marketing, or a related field.
• 3+ years of experience as a copy editor, content writer, or web content editor, preferably within nonprofit, tech, SaaS, or humanitarian sectors.
• Exceptional writing, grammar, and editing skills with the ability to simplify complex information for diverse audiences.
• Experience using content management systems (e.g., WordPress, Umbraco).
• Familiarity with SEO tools and best practices (e.g., SEMrush, Ahrefs).
• Knowledge of UX/UI writing principles and how content contributes to user journeys.
• Strong organizational and time management skills with the ability to manage multiple projects under tight deadlines.
• Collaborative mindset and comfort working in cross-functional, remote, or fast-paced environments.
• Knowledge of Islamic terminology and values with the ability to communicate them authentically.

Technical Skills & Tools

• CMS: Umbraco (preferred) and WordPress
• CRM: Mailchimp, HubSpot, and Salesforce (or equivalent)
• Analytics: Google Analytics and Meta Insights
• Digital Ads: Google Ads, Meta Ads Manager, and YouTube
• Design: Familiarity with Adobe Creative Suite (Photoshop, InDesign, and Premiere Pro is a plus)
• Web: Basic knowledge of HTML, CSS, and accessibility standards (WCAG)