Content Marketing Specialist

Western University; London; On-site; CAD 57,000 - 73,000; Full time

Job summary

A leading Canadian business school in London, Ontario, is seeking a Content Marketing Specialist. This role focuses on creating engaging content for social media, emails, and the website. The ideal candidate will have over 5 years of content development experience and exceptional writing skills to connect with business leaders. This full-time position offers a competitive salary and benefits, fostering a collaborative work culture.

Benefits

Flexible or hybrid work plans

Market competitive compensation

Generous benefits package

Qualifications

• 5+ years of experience in writing, editing, or content development.
• Proven experience building audiences across digital or social platforms.
• Comfortably managing social media accounts and using analytics tools.

Responsibilities

• Lead content creation across emails, blog articles, social posts, and sales assets.
• Drive communications across social media and email channels.
• Update and optimize content on the website.

Skills

Exceptional writing and communication skills

SEO understanding

Experience with Adobe Creative Suite

Time management

Collaborative mindset

Education

University degree in Communications, Journalism, Marketing, or related field

Tools

Content management systems (CMS)

Customer relationship management tools (CRM)

Job description

Overview

Position: Content Marketing Specialist

Location: London, Ontario

Position Type: Full-time, 3-year Ivey Business School Foundation renewable contract.

Hiring Range: $57,594 - $72,018

Application Deadline: Thursday, October 2nd, 2025 at 11:59 PM EST

About Ivey Business School:

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lūnaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

Ivey Executive Education is Canada’s top-ranked executive education institute. Operating at campuses in London Ontario, Toronto, and Hong Kong, we deliver a full range of future-oriented, practical learning experiences for teams and individuals globally. We work with organizations across all sectors to develop executives, build leadership capacity, and drive impactful change on Critical Issues. Our growing team welcomes driven, collaborative individuals from diverse backgrounds who are eager to help lead the future of management education.

Position Overview

Ivey Executive Education is growing, and we’re looking for a Content Marketing Specialist who is excited to build awareness, generate leads, and connect with leaders across industries. This role is about creating content that sparks interest, builds trust, and drives results.

You’ll lead content planning and execution across social media, outbound email, and our website. You’ll help position Ivey’s faculty and programs as go-to sources for leadership insight by crafting thought leadership pieces, interviews, and expert-driven content that speaks to senior decision-makers. Working closely with a dynamic Customer Experience team, you’ll bring campaigns to life, support sales and business development, and ensure our message lands with the right audiences. From writing sharp copy to tracking performance metrics, you’ll help shape how Ivey Executive Education shows up in the world — and how the right people find their way to us.

Responsibilities

Content Writing

You’ll lead the charge on content creation across our owned channels. That means crafting sharp, insightful, and on-brand copy for emails, blog articles, social posts, sales assets, and alumni communications. You’ll help shape the editorial voice of Ivey Executive Education while keeping an eye on what’s timely, relevant, and valuable for our audience.

• Write, edit and adapt content across digital platforms
• Build and manage an editorial calendar
• Develop thought leadership content for HR, L&D, and executive audiences
• Collaborate with faculty, alumni, and partners to tell compelling stories
• Produce our monthly alumni newsletter, The Brief
• Support SEO through keyword-informed content
• Coordinate with freelance writers and content partners when needed

Social Media & Community Engagement

• Drive communications across our social media and outbound email channels
• Create, post, and schedule original and repurposed content
• Engage with followers, prospects, alumni, and clients in real time
• Monitor key client accounts and industry trends
• Partner with internal teams and external collaborators to amplify content
• Track analytics and summarize insights monthly

Design & Visual Content Support

Strong visuals are a big part of how we show up. You’ll help create and adapt branded assets for social, email, and web — working with external designers and video contractors to keep content polished and professional.

• Coordinate graphic needs across campaigns and channels
• Collaborate on short-form video content for social
• Manage and optimize our video platform uploads
• Ensure alignment with Ivey’s visual identity and branding guidelines

Website Updates and Optimization

You’ll keep our digital storefront up to date and dynamic. That includes maintaining accurate program and event pages, publishing new content, and flagging opportunities to improve user experience.

• Update content across our CMS
• Publish blog articles, faculty insights, and program updates
• Monitor site performance and flag areas for improvement

Qualifications

Education & Experience

• A university degree in Communications, Journalism, Marketing, English, or a related field
• 5+ years of experience in writing, editing, or content development — ideally for a brand, publication, or media outlet
• A sharp understanding of SEO and how to apply it to drive visibility and relevance
• Proven experience building audiences across digital, social, or media platforms
• Hands-on experience managing social media accounts, using scheduling and analytics tools, and running email campaigns
• Comfort working with web content management systems (CMS) and customer relationship management tools (CRM)
• Bonus if you’ve worked in education, B2B, or professional services, and if you have a proven ability to turn complex topics into clear, compelling content

Skills & Abilities

• Exceptional writing and communication skills, with the ability to tailor voice, tone, and messaging for different audiences and platforms
• Strong visual judgment and working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) — you don’t need to be a graphic designer, but you know what good design looks like and how to collaborate with creative pros
• Excellent time management and organizational skills, with the ability to manage multiple projects, deadlines, and priorities without losing focus
• Collaborative mindset and the ability to work well with a variety of internal and external stakeholders — from faculty and executives to freelancers and vendors
• A proactive, curious attitude; someone who keeps up with trends in communications, digital marketing, and executive education, and is always looking to improve results.

What We Offer

• Flexible or hybrid work plans for many roles
• A collaborative and engaging work culture
• Opportunity to join a community of people-focused professionals
• Market competitive compensation with annual increases available
• Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, Health Care Spending Account, short- and long-term disability programs, no waiting period required.
• Enhanced mental health benefits coverage and resources.
• Life and AD&D insurance for you and your family.
• Out-of-country travel insurance.
• Employee and Family Assistance Program.
• Pregnancy and Parental top-up leave program.
• A generous group retirement savings plan with 7.5% employer contributions.
• Vacation starting at 15 days per year plus 2 paid Ivey Personal Days.
• Paid time off during the School’s December holiday closure.
• Numerous campus-wide arts, culture, and sport events.
• Supports for professional development and career progression opportunities.

Equity, Diversity, and Inclusion at Ivey

Ivey Business School is committed to Equity, Diversity, and Inclusion. Please explore Ivey’s EDI homepage for more information on Ivey's commitment to EDI, to read about Ivey’s progress in the EDI Update, and to meet Ivey’s EDI Advisory Council members.

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodation

Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any accommodations in order to participate fully in our recruitment experience. Please contact us at [e-mail] to notify us of any needs related to completing the job application, and/or throughout the recruitment process.

Application

If you're excited about joining Canada's leading business school and meet the qualifications, please submit your resume and cover letter via the Ivey Careers page by the application deadline.

Ivey Business School Foundation

Ivey Business School Foundation employees receive benefits exclusive to The Foundation, separate from Western University.

*Please note only selected candidates will be contacted.