Company Overview
We build consumer brands differently — with the speed of a startup, the discipline of private equity, and the creative engine of a high‑performance growth team. Think of us as a mini Unilever, but leaner, faster, and designed for direct‑response success.
We operate multiple brands generating $40M+ in annual revenue, each built on a 3‑year scale‑and‑exit model, supported by centralized shared services across media, creative, operations and product.
Our mission: Build brands that leave lasting impressions — and exit them at their peak.
Our culture is built on:
- 🏆 Competitive Greatness
- ⚡ Speed to Execution
- 💪 Team Empowerment
- 🎯 Relentless Ownership
If you thrive in fast‑moving, community‑driven, performance‑first environments, this is your team.
Role Overview
The Community & Discord Manager owns the internal creator community experience for TikTok Shop. You will be responsible for building a vibrant, high‑performing creator ecosystem that drives weekly GMV through engagement, coaching, education, events, and direct communication.
You’re part community architect, part coach, part operations manager — ensuring our hundreds of internal creators are informed, motivated, and delivering performance‑aligned content.
This is a full‑time North America role with high visibility, high accountability, and direct impact on revenue.
Key Responsibilities
- Own and manage the internal creator Discord community, ensuring it is active, organized, and performance‑driven.
- Build and execute the creator engagement strategy including events, announcements, incentives and challenges.
- Coach creators directly on content quality, best practices, TikTok Shop features and performance optimization.
- Run daily community operations — answering questions, moderating discussions, sharing updates and directing creators to resources.
- Host bi‑weekly coaching sessions or AMAs, supporting creators on trends, hooks and performance tactics.
- Develop channel structures that support education, communication and collaboration (announcements, wins, inspiration, peer chat).
- Surface top performers and inactive creators to the Creator Partnerships Manager for incentive or re‑engagement strategies.
- Create digestible TikTok updates and distribute them to keep creators informed about platform changes.
- Maintain the resource library — best‑performing hooks, starter kits, FAQs, selling guides and trend recaps.
- Collect creator feedback via polls, surveys and community discussions to improve the program.
- Drive creator retention through recognition programs, incentives and ongoing support.
Key Performance Indicators (KPIs)
- Creator engagement rate inside Discord (daily active users, message participation, session attendance)
- Creator content output per week
- GMV generated by internal creators
- Creator retention, activation rate, and churn reduction
- Response time and quality of community support
Success Benchmarks (30–60–90 Days)
30 Days
- Learn all systems, creator archetypes, and community workflows.
- Take ownership of daily Discord operations.
- Launch the updated community engagement calendar.
60 Days
- Host your first coaching sessions and implement new engagement formats.
- Improve community response times and overall participation.
- Launch a resource library and trend‑sharing workflow.
90 Days
- Deliver measurable lift in creator output and GMV.
- Build a scalable community framework that supports 300+ active creators.
- Establish monthly challenges, incentive programs and coaching systems.
Required Skills & Qualifications
Must‑Have
- 2–4+ years experience in community management, creator relations, influencer marketing, or social media
- Deep understanding of TikTok culture, creator behavior, and social‑first content
- Excellent communication and relationship‑building skills
- Experience hosting events, workshops, or live coaching sessions
- Highly organized and able to manage high‑volume community engagement
- Fast execution and a proactive mindset
- Experience using Discord communities at scale
Nice‑to‑Have
- Familiarity with TikTok Shop, GMV Max, or social commerce ecosystems
- Background in content creation, trend analysis, or creative strategy
- Experience building creator programs or educational resources
Who Should Apply?
✅ YES — Ideal Candidates
- Natural community builders who love connecting people
- Creators or creator‑ecosystem operators who understand content
- High‑energy communicators with a coaching mindset
- People who thrive in high‑speed, high‑impact environments
- Operators who want direct influence on revenue through community
🚫 NO — Do Not Apply If
- You dislike hosting discussions or coaching creators
- You prefer predictable, low‑interaction roles
- You struggle with organization or high message volume
- You avoid taking initiative or owning outcomes
Why Join Us?
- Build and lead the central hub of our entire creator ecosystem
- High autonomy with direct impact on weekly GMV
- Work with elite growth, media, and creative operators
- Be part of a high‑performance culture that values speed, clarity, and results
- Massive opportunities for role expansion as community scales
Compensation & Benefits
- $50,000–$70,000 annual salary
- Performance‑based bonuses
- Equity opportunity
- Flexible hybrid/remote structure
- Access to creator resources, training and events
Application Process
- Resume submission
- Community strategy assessment
- Interview with Creator & Community Leadership
- Live Discord walkthrough / scenario test
- Final interview + offer