Business General Manager

GYMVMT; Calgary; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading fitness organization in Calgary is looking for a dedicated General Manager to drive operational excellence and sales at HER GYMVMT Westbrook. The role involves overseeing club operations, managing a high-performing team, and ensuring outstanding customer service. We seek a natural leader with a positive attitude who can enhance the fitness experience. This full-time position offers a salary between $65,000 and $85,000 annually with opportunities for personal and professional growth.

Qualifications

• Strong leadership skills and ability to manage performance.
• Proven track record in sales management and operational effectiveness.
• Exceptional understanding of customer service principles.

Responsibilities

• Oversee daily club operations and establish production priorities.
• Achieve club sales quotas and analyze performance metrics.
• Drive membership sales and member retention strategies.

Skills

Leadership

Operational knowledge

Sales management

Customer service

Team management

Job description

Title posted on indeed.com - General Manager HER GYMVMT Westbrook

Posted on February 05, 2026 by Employer details GYMVMT

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Job details

• Position: GENERAL MANAGER
• Status: Full Time
• Reporting To: Regional Manager
• Hours of Work: Monday-Friday, evenings and weekends as needed
• Location: HER GYMVMT Westbrook, Calgary AB

About Us: GYMVMT & HER GYMVMT operates thirteen clubs across Alberta. Together, we are inspiring a new movement by innovating and re-energizing the fitness experience. As part of our team, you’ll have the opportunity to make a real difference in people’s lives every day. At the same time, you’ll be part of a passionate group of fitness leaders who know what it takes to succeed and continue to shape the future of the fitness industry.

We want YOU to bring your expertise to our growing team. If you are a natural leader with initiative, have a positive demeanor and a winning attitude, and most importantly, want to make a difference in fitness, we want to hear from you!

Position Summary

The General Manager blends business acumen and operational knowledge to drive business results while building a high-performing team. This role uses discretion in assigning duties to employees and in employment decisions such as staffing and performance management, and is accountable for the achievement of operations, membership sales, personal training sales, member retention and member experience objectives. The General Manager has a sincere commitment to and a deep understanding of the value of operational excellence and outstanding customer service.

Responsibilities

Sales Management

• Oversees the day-to-day operations, establishing production priorities, monitoring KPIs, reviewing organizational statistics and taking appropriate actions to achieve goals and targets.
• Achieves club sales quotas.
• Analyzes sales reports to identify and address trends and issues in club performance.
• Oversees club sales objectives to support promotions and programs that maximize revenue.
• Continuously onboards, trains and develops employees on sales processes and competencies by adhering to organizational policies and standards.

Operations Management

• Achieves positive net member growth by driving topline membership sales and executing on all established organizational member retention strategies.
• Oversees the management of all operations such as Facilities, Personal Training and Child Minding within their specific clubs.
• Proactively handles all member concerns and feedback via NPS, cancellation surveys and direct member inquiries.
• Instills a positive culture within the club that values customer service excellence and internal collaboration to achieve goals and maintain exceptional employee standards.
• Develops and maintains strategic and operational plans for optimized productivity in the club and maximize level of service.
• Reviews and improves organizational effectiveness by developing processes, overseeing employees, establishing a highly motivated work environment, and creating innovative approaches for improvement.
• Seeks out networking opportunities for expansion and growth by developing new relationships.
• Oversees the administration of all membership documentation and membership process requirements as well as the member integration in all areas of the club.
• Reviews all member communication addressing all issues for resolution ensuring alignment with all best practices and club policies and procedures focusing on positive member experience.

People and Resource Management

• Fosters and encourages a culture that strives to be energetic and fun, while striving for continuous improvement and success.
• Directs employees to ensure adherence to all policies and procedures.
• Provides performance, leadership, coaching and mentoring to employees related to best practice, professional conduct, contribution to the Ayrfit vision, relationship management and stakeholder engagement.
• Oversees and facilitates performance management and ensures all team members understand their key accountabilities and perform to the expected level.

• Location Calgary, AB
• Work location On site
• Salary $65,000 to $85,000 YEAR annually
• Terms of employment Permanent employment Full time
• Starts as soon as possible
• Vacancies 1 vacancy

View the full job posting on indeed.com

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