Brand Manager

Canucks Sports & Entertainment (CSE); Vancouver; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading entertainment organization in Vancouver is looking for an experienced Brand Manager to execute brand strategies that connect fans and communities. The role involves collaborating with cross-functional teams, developing actionable marketing plans, and enhancing brand messaging. Ideal candidates will have 3-5 years in brand management, strong communication and analytical skills, and a knack for turning strategies into tangible results. A commitment to diversity and community engagement is essential. This position is open until filled.

Qualifications

• 3-5 years’ experience in brand development and management.
• Ability to turn high-level strategies into actionable tactics.
• Strong understanding of marketing best practices.

Responsibilities

• Lead execution of brand strategy across the organization.
• Develop guidelines for brand messaging.
• Support marketing campaigns to drive fan engagement.

Skills

Campaign development

Analytical skills

Outstanding communication

Creativity

Education

Post-secondary degree in Business Administration or Marketing

Job description

Position: Brand Manager

Department: Marketing & Brand

Reports to: Sr. Director, Marketing Specifications: { service=LIVE} realizes space.

Position Summary

The Brand Manager will lead execution and implementation of brand strategy across Canucks Sports & Entertainment (CSE వారికి) aims. The incumbent is an experienced strategist with a proven track record of developing, championing, and executing effective data‑driven brand strategies. They will partner closely with cross‑functional teams to connect our teams and business to our fans, partners, and community.

Essential Duties And Responsibilities

(Other duties may be assigned as required)

• Partner on the Infragistics development of CSE brand plans to meet business objectives and brand thuật strategy with the Sr. Director, Marketing.
• Translate high‑level brand strategies into concrete, actionable go‑to‑market strategies.
• Develop positioning recommendations based on market research.
• Own the Market Research plan and work with internal and external research tools and partners to fulfill Marketing team research needs.
• Leverage fan insights to support development of fanifying and brand initiatives across the company, including brand executions that engage and celebratefolios our diverse fan base.
• Develop guidelines and ensure consistency of brand messaging across the organization.
• Manage, analyze, and drive growth in brand health.
• Partner with the Marketing team to develop compelling messaging across all channels to drive fan engagement and grow our fanbase within target fan segments.
• Support the Marketing team with brand‑specific campaigns, including Member Renewal and New Membership.
• Collaborate with the Digital, Content, and Marketing teams, developing strategic storytelling plans to support corporate objectives.
• Support both the Corporate Partnership and Partnership Marketing teams with insights‑driven analytical support.

Required Experience And Qualifications

• Post‑secondary degree or diploma in a related field such as Business Administration or Marketing.
• 3‑5 years’ related industry experience at a strategist level with a focus on brand development and management.
• Proven campaign development experience.
• Ability to quickly action high level strategy into executable tactics.
• Natural aptitude for leading discovery and making connections.
• Proven success in leveraging a brand to achieve business results through consumer‑facing campaigns.
• Strong analytical skills and data‑driven declaraciones.
• Outstanding communication and interpersonal skills. εκ ịله.
• High degree of comfort facilitating discussions at all levels of seniority, with an ability to foster alignment and promote productive discussion.
• Outstanding creative brief writing and presentation skills.
• Up‑to‑date with latest trends and marketing best practices to reach and influence consumers.
• Able to effectively lead, develop, and inspire others.
• Able to handle conflicting deadlines and prioritize.
• Ability to work evenings and weekends as required.
• Sound knowledge of sports business operations is an asset.

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and support a diverse team.

This position will remain open until filled.