Brand Manager

Henkel AG & Co. KGaA; Mississauga; On-site; CAD 80,000 - 110,000; Full time

Job summary

A multinational consumer goods company is seeking a professional for a strategic brand management role in Mississauga, Canada. This position involves setting the short and long-term vision for assigned brands, conducting business analysis, and managing P&L to drive profitable growth. Ideal candidates will have experience in brand management, strong analytical abilities, and the capacity to develop impactful marketing strategies. Join us at a dynamic firm where your contributions will shape the future.

Qualifications

• Experience in brand management with P&L ownership.
• Strong analytical skills to evaluate business performance.
• Ability to develop marketing communication strategies.

Responsibilities

• Set short- and long-term strategic vision for assigned brands.
• Conduct proactive business analysis and provide insights.
• Manage budget planning and ensure resource allocation.

Skills

Strategic vision setting

Business performance analysis

Brand management

Marketing communication

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Short- and Long-term Strategy: Set the short and long-term strategic vision and plans for the assigned brands; aligning with the overall Henkel Consumer Brands Division goals and the global organization’s vision.
• Contribute to channel/account plans with support of sales strategy/ sales teams.
• Proactive Business Analysis: Become a business expert by closely tracking business performance, providing situation deep-dives as needed, and evaluating marketing initiatives and innovations.
• Ability to proactively bring solutions to business threats and challenges.
• Brand Management: Profitability optimization, media planning, consumer promotion, shopper marketing, market research, merchandising initiatives, and packaging development.
• Create and build brand differentiation in market through distinctive marketing communication to achieve business targets and capture market share growth.
• Full P&L Ownership: Deliver on P&L targets by balancing profitable topline revenue growth with sales teams and cost improvement opportunities with cross-functional operations teams.
• Manage budget planning and management to ensure resource allocation meets brand and company targets.