Analyst, Paid Social

Canadian Tire Corporation; Toronto; On-site; CAD 53,000 - 88,000; Full time

Job summary

A leading Canadian retailer is seeking an Analyst, Paid Social to execute and manage paid social campaigns across various platforms. The ideal candidate will have over 3 years of experience and strong analytical skills to optimize campaign performance. Responsibilities include technical support, reporting, and leading campaign executions. This position offers a competitive salary range of $53,000 to $88,000 CAD annually and various benefits promoting employee well-being and development.

Benefits

Comprehensive benefits

Performance incentives

Career growth opportunities

Product discounts

Qualifications

• 3+ years hands-on experience in social media advertising.
• Strong proficiency in Microsoft Office, particularly Excel.
• Ability to troubleshoot campaign delivery issues.

Responsibilities

• Execute and manage Paid Social campaigns effectively.
• Provide technical support and analytics for campaign performance.
• Monitor market performance and implement optimizations.

Skills

Social platforms experience

Dynamic Ads understanding

Google Analytics knowledge

Microsoft Excel proficiency

Customer service skills

Problem solving abilities

Job description

What You’ll Do

Reporting to the Manager, Paid Social, the Analyst, Paid Social will be responsible for executing paid social campaigns that align to overall business objectives. The Analyst, Paid Social will provide day‑to‑day technical and analytical support with a key focus on campaign trafficking, reporting and analytics.

• Lead execution of Paid Social campaigns including but not limited to: ad trafficking, campaign set up, audience & creative insights and report generation as required.
• Facilitate and maintain regular check‑ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
• Troubleshoot campaign delivery and pacing issues in a timely manner.
• Provide recommendations on tactics, audiences, placements and pacing for Paid Social campaigns.
• Gather and maintain record of all campaign‑specific documentation – brief, plan, blocking chart, creative and any other related materials.
• Monitor in‑market performance and provide timely optimizations for improving campaign performance.
• Use Analytics and attribution modeling to assess overall digital journey and holistic campaign performance.

What You Bring

• 3+ years hands‑on experience in Social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Reddit, etc)
• Strong understanding of Dynamic Ads and Product Catalog requirements.
• Working knowledge of digital analytics platforms such as Google Analytics.
• Understanding of data management platforms, including use cases and benefits.
• Strong proficiency in Microsoft Office, notably Microsoft Excel.
• Excellent customer service and account management skills.
• Problem solver with the ability to analyze and prioritize to meet business objectives.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs.
• Performance incentives, Continuing Education Programs.
• Other perks to support your well‑being.
• Career growth opportunities and product discounts.

Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job‑related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role‑specific requirements.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e‑commerce capabilities, and exciting market‑leading merchandising strategies, we dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide‑ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.