ABM & Demand Gen Specialist — Payer Accounts

League; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

A healthcare technology company based in Toronto seeks an Account-Based Marketing Specialist to drive engagement through multi-channel campaigns. This role involves executing strategies for payer accounts, collaborating across teams, and optimizing performance metrics. The ideal candidate has 2-4+ years in B2B marketing with hands-on experience using tools like Demandbase and Pardot. Competitive salary range of $70,000 - $85,000 CAD, in-office work required four days per week, with some travel.

Qualifications

• 2 - 4+ years in B2B marketing ideally in Demand Generation or Account Based Marketing roles.
• Hands-on experience with key marketing tools.
• Comfortable working in an office setting four days per week.

Responsibilities

• Execute ABM programs for U.S. payer accounts.
• Run multi-channel campaigns across various platforms.
• Measure and optimize campaign performance.

Skills

Demand generation

Account based marketing

Project management

Written communication

Collaboration skills

Tools

Demandbase

LinkedIn Ad Manager

Pardot (Salesforce Account Engagement)

Salesforce (SFDC)

Goldcast

Qualified

Job description

A healthcare technology company based in Toronto seeks an Account-Based Marketing Specialist to drive engagement through multi-channel campaigns. This role involves executing strategies for payer accounts, collaborating across teams, and optimizing performance metrics. The ideal candidate has 2-4+ years in B2B marketing with hands-on experience using tools like Demandbase and Pardot. Competitive salary range of $70,000 - $85,000 CAD, in-office work required four days per week, with some travel.