Sr. Manager, Marketing Sports

Disneyland Hong Kong; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

An international entertainment company in São Paulo seeks a Senior Marketing Manager to lead ESPN's sports marketing initiatives. The role requires driving engagement and brand growth through integrated campaigns across digital platforms. Ideal candidates will have 6-7+ years in marketing, strong leadership skills, and a relevant degree. This position offers an inclusive environment focused on creativity and innovation.

Qualificações

• 6-7+ years of experience in similar roles.
• Advanced level of English, intermediate Spanish preferred.
• Solid experience in marketing at major companies focusing on digital platforms.

Responsabilidades

• Lead brand strategy and marketing positioning for ESPN.
• Develop and execute integrated campaigns across multiple platforms.
• Manage marketing budgets ensuring efficiency and ROI.

Conhecimentos

Marketing leadership

Digital platforms

Data-driven strategies

Team management

Analytical skills

Formação académica

Bachelor's degree in Marketing or related field

Postgraduate degree (MBA) in Strategic Marketing

Descrição da oferta de emprego

Sr. Manager, Marketing Sports

Job ID 10130596

Location: Saint Paul, Brazil

Company: DE & ESPN International

Posting date: 2025/09/18

Overview

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

Disney is seeking a Senior Marketing Manager to lead its sports marketing operation in Brazil, with direct responsibility for the ESPN brand and the promotion of sports within Disney+. This leader will play a pivotal role in strengthening Disney+’s presence in the sports universe, connecting ESPN’s power to new digital audiences, and driving engagement with fans across multiple platforms.

The Sr. Manager, Marketing Sports will be responsible for:

• Lead the brand strategy and marketing positioning for ESPN and sports content on Disney+, crafting strategies that resonate with sports fans and support overall business goals.
• Develop and execute 360° integrated campaigns across TV, digital, social, PR, partnerships, and live activations, with a strong data-driven mindset.
• Drive growth initiatives for user acquisition, engagement & upselling in a direct-to-consumer (DTC) environment.
• Oversee relationships with agencies, strategic partners and collaborate cross-functionally to align marketing efforts with broader business initiatives and ensure consistent messaging & impact.
• Manage marketing budgets, ensuring efficiency, ROI, and focus on impactful metrics.
• Identify opportunities for innovation and new ways to connect with more diverse audiences through sports.
• Act as brand guardian for ESPN in Brazil, ensuring consistency in identity and storytelling adapted to the local market.
• Strong analytical skills and the ability to turn data insights into actionable marketing strategies. Interpret data and results to measure the effectiveness of marketing initiatives, supporting strategic business decisions & contributing insights to the development of new seasons and upcoming titles.

What we need from you to be part of this story:

• 6-7+ years of experience in similar roles.
• Advanced level of English. Intermediate level of Spanish (plus).
• Solid experience in marketing leadership roles at major companies, with a strong focus on digital platforms and subscription services.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. A postgraduate degree (MBA or equivalent) in Strategic Marketing, Digital Transformation, or Business Management is highly desirable.
• Proven track record in brand building and growth marketing using data-driven strategies.
• Ability to balance strategic thinking with hands-on execution, delivering excellence at speed.
• Experience managing teams, agencies, and cross-functional stakeholders.
• Strong knowledge of digital ecosystems, performance media, CRM, social media, and branded content.
• Growth Mindset: curiosity, resilience, future-oriented vision, and continuous learning.

Additional Information

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

Walt Disney

About DE & ESPN International

About The Walt Disney Company

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC Brazil Ltda. , 其所屬的業務部門是 DE & ESPN International 。