Retention Manager, Subscription

Trafilea; Teletrabalho; BRL 386.000 - 497.000; Tempo integral

Resumo da oferta

A tech-led DTC eCommerce group is seeking a data-driven Retention Manager for Subscriptions to lead subscription programs across its brands. You will own subscription KPIs, drive retention strategies, and execute communication plans across various channels. The ideal candidate has over 5 years of experience in CRM or lifecycle marketing, with strong analytical skills and expertise in marketing automation platforms such as Klaviyo or Braze. This position offers a fully remote working environment, competitive USD salary, and the opportunity for global exposure.

Serviços

Competitive USD salary

Paid time off

Global exposure

Qualificações

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Proven hands-on ownership of subscription programs.
• Strong retention strategy background with measurable impact.
• Highly analytical with experience in cohort analysis.
• Expertise in direct channels like Email and SMS.

Responsabilidades

• Own and optimize all subscription KPIs for growth.
• Lead lifecycle communications across multiple channels.
• Build and execute strategic roadmaps for subscriptions.
• Drive A/B testing across marketing channels.
• Leverage insights to tailor retention strategies.

Conhecimentos

Cohort analysis

A/B testing

CRM management

Lifecycle marketing

Email marketing

Data analysis

Team leadership

Marketing automation

Ferramentas

Klaviyo

Braze

Insider

SFMC

Descrição da oferta de emprego

About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple : test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

• We build and scale our own DTC brands
• We operate at large media scale with high ownership and accountability
• We invest heavily in AI, automation, and experimentation
• We move fast, test relentlessly, and expect strong execution
• Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

We are seeking a data-driven and innovative Retention Manager – Subscriptions to lead and scale our subscription programs across Shapermint and Truekind. This role sits at the intersection of lifecycle marketing, subscription strategy, and revenue growth—owning KPIs, experimentation, and cross-functional execution to maximize LTV and reduce churn.

• Own and optimize all subscription KPIs (Activation, Churn, Net Collection Rate, LTV, Repurchase, Order Share) with weekly insights to drive growth.
• Lead full lifecycle communications (Email, SMS, Push, Paid Media) across activation, onboarding, engagement, churn prevention, and winback.
• Own the subscription communication calendar, including segmentation, briefs, messaging, and creative alignment.
• Build and execute quarterly strategic roadmaps for Shapermint Club, Club Pro, Autoship, and ShaperBox.
• Drive a structured A / B testing agenda across channels to improve engagement, retention, and offer performance.
• Leverage cohort and RFM insights to prioritize high-value segments and tailor retention strategies.
• Partner with Product and IT to enhance subscription UX, billing flows, automation, and tracking.
• Represent Retention in the Subscription Tribe, ensuring fast, aligned cross-functional execution.
• Ensure consistent, high-quality execution and reporting across flows, creatives, dashboards, and retention analysis.

Requirements

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing (DTC / eCommerce preferred).
• Proven hands‑on ownership of subscription or loyalty programs end-to-end , ideally for physical products.
• Strong retention and lifecycle strategy background, with measurable impact on LTV, churn reduction, and repeat purchase.
• Highly analytical: strong experience in cohort analysis, RFM segmentation, churn drivers, A / B testing, dashboards, and optimization frameworks.
• Expertise in direct channels (Email, SMS, Push) and marketing automation platforms like Klaviyo, Insider, Braze, or SFMC.
• Ability to collaborate with Creative, Data, Product, CX, Engineering, and Growth teams.
• Experience managing small teams or leading cross-functional squads.
• Strong communication, planning, and execution discipline.
• Advanced English.