Messaging Deliverability Specialist (SMS/WhatsApp)

Insider One; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading customer engagement platform in São Paulo seeks an SMS/WA Specialist to develop effective SMS marketing strategies for clients. This role requires a strong understanding of SMS regulations and digital marketing practices. The ideal candidate will have a Bachelor's degree and over 3 years of relevant experience, focusing on strategic development and campaign performance management. Join us to be part of a diverse team and contribute to impactful marketing solutions.

Serviços

Internal training programs

Access to online learning platforms

Employee stock ownership plan

Volunteering opportunities

Qualificações

• Strong understanding of SMS marketing regulations and best practices.
• 3+ years of experience in digital marketing focused on customer acquisition.
• Experience with major inbox providers on deliverability.

Responsabilidades

• Develop SMS/WA strategies for clients.
• Deliver reports on campaign performance and recommendations.
• Ensure compliance with SMS marketing regulations.

Conhecimentos

Digital Marketing

Campaign planning

Email technology

Audience development

Basic HTML

Formação académica

Bachelor's degree in Business, Computer Science or related field

Ferramentas

ESPs

Google Analytics

Twilio

Sinch

Descrição da oferta de emprego

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world‑class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting‑edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.

We are looking for an SMS /WA Specialist who will work in close collaboration with the team to provide effective SMS /Wa services that support what we already provide for our clients. The SMS /WA Specialist will oversee all aspects of SMS marketing for the clients and will be responsible for the development of standard operating procedures going forward.

What You Will Do

• Develop SMS/WA strategies for fast‑growing clients
• Determine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clients
• Work closely and consistently with the team to collaborate on the best strategies for our clients.
• Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
• Must have knowledge for SMS sender ID, ling code, short code, Branded URL
• Monitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messages
• Stay up‑to‑date with SMS marketing regulations and best practices.
• Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt‑in and opt‑out processes.
• In‑depth knowledge of TCPA Guidelines and Regulations
• Knowledge of various platforms (Twilio, Sinch, and other SMS platforms)
• Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow
• Should be aware of WhatsApp usage policies, brands, and content filtration policy.
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.
• Prepare presentations that document key learnings from test results.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.
• Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
• Understand and follow workplace policies and procedures.

What You Will Need

• Bachelor's degree (preferably in Business, Computer Science, or a related field).
• 3+ years of relevant experience/knowledge in the following areas:
• Digital Marketing (focus on customer acquisition, development, and retention)
• Campaign planning, execution, segmentation, and targeting techniques
• Email technology, including deliverability operations
• Expertise in audience development through email platforms
• Familiarity with major ESPs, Google Analytics, and email analytics systems
• Experience working with major inbox providers on deliverability and emerging delivery challenges
• Knowledge of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt‑in policies, anti‑spam policies, SNDS, JMRP, Google Postmaster, Yahoo FBL
• A proven track record of growing customer engagement
• Basic HTML and email design/production experience
• Expertise in HTML, CSS, JavaScript, and other coding paradigms for digital marketing

Additional Skills

• Extremely organized and thorough
• Track record of successful consulting
• Excellent written and verbal communication skills
• Ability to work effectively in both team environments and independently
• Ability to travel infrequently
• Strong problem‑solving skills, including diagnosis, root‑cause assessment, option evaluation, and resolution
• Superior conflict resolution, decision‑making, and interpersonal skills
• Ability to manage multiple responsibilities and assignments under strict deadlines
• A genuine interest in business challenges and ideation of solutions to meet customer objectives
• Knowledge of SaaS products and customer base preferred
• Experience with an ESP, ISP, and email deliverability systems is a plus

What We Offer

• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Become a Shareowner through our eligibility‑based "ESOP" and own a piece of what you build.
• Help build the team you want to work with and enjoy rewarding referral bonuses.
• Opportunities to give back to your community through volunteering and purpose‑driven social impact projects.

We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.

To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.

If this sounds like who you are and where you aspire to be, we are excited to meet you.

We provide equal opportunity in a zero‑discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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