Insights and Measurement Lead, Amazon Ads

Amazon Jobs; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A prominent e-commerce and advertising company based in São Paulo, Brazil is seeking an experienced Insights and Measurement Lead. This role involves leveraging data analytics to provide actionable insights for marketing leaders, managing client relationships, and influencing sales initiatives. The ideal candidate has over 7 years of experience in data analysis and advertising, with strong skills in SQL and analytical tools like Python and R. The position primarily focuses on driving data-informed decision-making and expanding the capabilities of the marketing team.

Qualificações

• 7+ years in client-facing data analysis roles with experience in advertising.
• Expertise in translating analyses into actionable insights for stakeholders.
• Strong understanding of advertising measurement methodologies.

Responsabilidades

• Leverage Amazon's data to generate insights for marketing leaders.
• Manage senior-level measurement and insights customer relationships.
• Collaborate to influence sales and marketing initiatives.

Conhecimentos

Client-facing data analysis

Data-driven storytelling

Advertising measurement methodologies

Statistical techniques

SQL for data manipulation

Analytical tools (Python, R, SAS)

Formação académica

Bachelor's degree

Advanced degree (MBA, Master's)

Ferramentas

SQL

Python

R

SAS

Descrição da oferta de emprego

Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers across our owned and operated sites like Prime Video and Twitch, and on other high-quality sites across the web, and on devices.

Key Responsibilities

• Leverage Amazon's proprietary data, third‑party research, and ad measurement solutions to generate actionable insights for C‑suite marketing leaders.
• Own senior‑level measurement and insights customer relationships and partner across strategic learning objectives that influence business decision‑making.
• Present findings consultatively, collaborating with internal teams to deliver comprehensive solutions.
• Navigate ambiguity, solve complex problems, and translate analytical concepts into actionable recommendations.
• Collaborate cross‑functionally to influence sales and marketing initiatives across multiple business functions and geographies.
• Educate stakeholders on Amazon's insights and measurement offerings through learning sessions, documentation, and whitepapers.
• Advocate for data‑driven decision‑making, driving thought leadership and encouraging advertisers to act on recommendations.

A Day in the Life

On a daily basis, Insights and Measurement Lead activities include analyzing and measuring metrics of success for an advertiser business or category, developing data‑driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital advertising expertise of the Insights and Measurement Lead is critical to delivering the best return on investment for our customers.

About the Team

The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers. By providing insights and measurement solutions, A&I enhances marketers' decision‑making processes, measurably improving their success on and off Amazon.

Qualifications

• Bachelor's degree with 7+ years of experience in client‑facing data analysis roles, including 5+ years in digital media/AdTech consulting or advertising with a top agency or brand.
• Expertise in translating technical analyses into actionable insights for diverse stakeholders, with excellent data‑driven storytelling and presentation skills.
• Demonstrated proficiency in advertising measurement methodologies, marketing mix modeling, and attribution frameworks.
• Strong understanding of advanced statistical techniques, including regression analysis, segmentation and machine learning.
• Proficiency in SQL for complex data manipulation and metric creation, along with fluency in analytical tools (Python, R, SAS, etc.).
• Advanced degree (MBA, Master's) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience.
• Experience with advertising publishers, marketing/creative agencies, and campaign management.

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