Head of Creative Marketing

Wildlife Studios; São Paulo; Presencial; BRL 300.000 - 400.000; Tempo integral

Resumo da oferta

A leading mobile game developer in São Paulo seeks a talented Head of Marketing to lead creative marketing, influencer campaigns, and IP licensing. This role requires strong team management, deep knowledge of mobile marketing, and outstanding analytical skills. The successful candidate will thrive in a fast-paced environment, driving innovative solutions for the company's marketing initiatives.

Qualificações

• Lead a team of 30+, overseeing marketing efforts.
• Analyze campaigns, making data-driven decisions.
• Adapt strategies according to industry trends.

Responsabilidades

• Oversee creative marketing campaigns and manage in-house agency.
• Lead influencer marketing efforts to achieve business goals.
• Maintain relationships with partners and negotiate contracts.
• Utilize data analytics to track campaign performance.
• Monitor industry trends to remain competitive.

Conhecimentos

Strong team management skills

Deep understanding of mobile marketing

Outstanding analytical skills

Creative mindset

Advanced English proficiency

Descrição da oferta de emprego

We're looking for a talented and passionate Head of Marketing to join Wildlife's Marketing Team in São Paulo and lead our efforts in Creative Marketing, Influencers and IP Licensing.

As part of the Marketing Leadership, you will play a pivotal role in scaling our ever-growing portfolio of games. By leveraging your analytical skills, creativity, and in-depth market knowledge, you will be in charge of experimenting with new AI technologies and acquisition channels that will shape the future of our Marketing operation.

We know that the work we do has a high impact on our company's success and culture. The right person for this position is curious by nature, and comfortable in a "take the initiative" environment, loves solving problems, and can thrive in a fast and growing business.

What you'll do

• Creative Marketing: You lead our in-house agency, in charge of the ideation and production of the ads running in our marketing campaigns. You will also manage external agencies that complement our internal production.
• Influencers: You will lead and scale our influencer marketing efforts, tailored to the target audiences, leveraging their reach and engagement with a result-oriented mindset to deliver our business goals.
• IP Licensing: Cultivate and maintain relationships with partners from different natures (Sports Federations, global studios among others), negotiating contracts, making internal ROI projections and delivering best-in‑class go to markets, together with the product teams.
• Campaign Analytics: Utilize data analytics tools to track and analyze the performance of campaigns, measuring key metrics such as investment, and media / business metrics.
• Trend Monitoring: Stay ahead of industry trends, competitor strategies, and emerging platforms or features within performance marketing, social media and influencer marketing landscapes, adapting strategies accordingly to maintain competitiveness and innovation.

What you'll need

• Strong team management skills as you will lead a 30+ organizational structure.
• Deep understanding of the mobile marketing landscape, how different players operate and what are the main challenges and opportunities.
• Autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result as well as promoting changes in the organization depending on the current situation.
• Outstanding analytical skills to understand performance and make data-driven decisions.
• Familiarity and affinity with the gaming industry.
• Creative mindset with the ability to think outside the box.
• Strong commitment.
• A strong bias toward action.
• A strong learning mindset always seeking opportunities to improve.
• Advanced English proficiency is mandatory.

About Wildlife

Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Here, we create games that will excite, intrigue, and engage our players for years to come!

Equal Opportunity

Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, colour, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We're committed to providing accommodations for candidates with disabilities in our recruiting process.