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FBS - SEO (Search Engine Optimization) & GEO Specialist

Capgemini

São Paulo

Presencial

BRL 80.000 - 120.000

Tempo integral

Há 30+ dias

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Resumo da oferta

A leading global digital transformation company is seeking a skilled SEO and GEO specialist to enhance visibility across various AI search platforms. The candidate will conduct outreach, execute detailed action plans, and lead complex projects within the Digital Acquisition & Growth Marketing team. Ideal applicants should have strong fluency in English, expertise in SEO strategies, and proficiency in using key digital tools. This role offers a competitive salary, flexible work arrangements, and a dynamic work culture.

Serviços

Competitive salary and performance-based bonuses

Comprehensive benefits package

Career development and training opportunities

Flexible work arrangements

Dynamic and inclusive work culture

Private Health and Dental Insurance

Pension Plan

Meals tickets

Life Insurance

Qualificações

Proficiency in English with fluency required.
Expertise in SEO and GEO strategies.
Experience with digital public relations.

Responsabilidades

Perform outreach to relevant sites and articulate goals.
Execute action plans, coordinate with teams, and report status.
Deliver results-oriented solutions for organic and AI search.
Lead moderately complex projects and develop project plans.
Document project summaries and progress reports.
Identify project risks and prioritize issues.

Conhecimentos

Fluent English

Search Engine Optimization

GEO - Advanced

Digital PR - Intermediate

Ferramentas

Brightedge

Semrush

Ahrefs

seoClarity

Google Lighthouse

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one of the largest Insurance Groups in the world.

Role Overview

Team Function: This position sits within the SEO & GEO team as a key part of the Digital Acquisition & Growth Marketing team. The candidate will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc. Efforts will cover onsite improvements as well as offsite improvements including obtaining external citations.

Responsibilities

Actively performs outreach to relevant sites and articulates goals and asks for each project.
Executes action plans on deadlines, coordinates with other teams to complete projects, reports on project status, benchmarks, and builds reports.
Works on complex projects and delivers results-oriented solutions for organic and AI search.
Acts as a project lead on one or more moderately complex to complex projects, or leads one aspect of a complex project.
Develops project plans, schedules, and measures project success.
Ensures all project summaries, progress reports, and out-of-scope changes are documented and reported within the project schedule.
Executes detailed tasks, project deliverables, and schedules throughout project development.
Identifies project risks and priority issues.

Qualifications

English Proficiency