Digital Marketing Specialist Latam (Hybrid)

Bd; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A multinational healthcare company is seeking a Digital Marketing Specialist based in São Paulo. The role involves developing and managing omnichannel marketing campaigns aligned with strategic business objectives, focusing on customer engagement and data insights. Ideal candidates should have a Bachelor's degree and experience in digital marketing, with proficiency in English and Spanish. This position offers the opportunity to work in a dynamic environment that values equity and innovation in healthcare.

Qualificações

• Solid experience with Digital Marketing.
• Experience in managing digital marketing campaigns and channels.
• Advanced English proficiency.
• Intermediate proficiency in Spanish.

Responsabilidades

• Partner with regional marketing managers to develop omnichannel campaigns.
• Leverage digital initiatives for revenue generation and ROI increase.
• Manage digital marketing budget and resources effectively.
• Capture insights on customer behavior to inform digital strategy.

Conhecimentos

Digital Marketing

Stakeholder Management

Data Analysis

Customer Experience Focus

Campaign Management

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Job Description Summary

BD is looking for a Digital Marketing Specialist partners with BDI leadership to help develop and coordinate omnichannel campaigns to support strategic business imperatives.

How about becoming a maker of possible?

For more than 125 years, we've pursued our Purpose of advancing the world of health.

We relentlessly commit to a promising future by developing innovative technologies, services and solutions, helping the healthcare community improve safety and increase efficiency.

It takes the imagination and passion of all of us at BD, from the manufacturing to marketing of our products, to look at the impossible and find transformative solutions to turn dreams into possibilities - For people today, tomorrow and beyond.

Become a maker of possible with us!

BD Interventional (BDI)

focuses on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological, and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

Key Responsibilities

• Partner with BU regional marketing managers and Medical Affairs to develop omnichannel campaigns, lead ongoing management and optimization of digital marketing channels, including pre-campaign analysis and planning, campaign scoring and coordination, testing, post-campaign strategy and recommendations for future and continuous optimization.
• Develop a digital marketing roadmap based on BU needs, priorities, and expectations.
• Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives.
• Leverage digital initiatives to generate new revenue streams and increase ROI for the region.
• Ensure alignment between web presence and strategic business objectives focusing on the customer experience / engagement.
• Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities.
• Manage the digital spend aligned to each platform marketing budget and other organizational resources.
• Ensure needs and solutions are fully understood and connected to one cohesive master strategy, in sync with global objectives and day to day operations of existing digital assets.
• Develop multi-channel feedback systems that capture insights regarding customer behaviors and trends as needed
• Verify and maintain the integrity of data sources and integration to promote reuse and inheritability across the digital ecosystem.
• Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at regional levels and translate into actionable programs
• Build and maintain relationships with key stakeholders; align, document and communicate regularly to ensure alignment on strategy, delivery, resource allocation and timing.

Requirements

• Bachelor's degree required
• Solid experience with Digital Marketing
• Is a nice to have experience with projects
• Advanced English
• Intermediate Spanish
• "BD values equity in the workplace without discrimination for any disability, class, ethnicity, age, religion, gender identity or sexual orientation_."

Primary Work Location

BRA San Paulo - Rua Alexandre Dumas

Additional Locations

Work Shift