Remote GTM & Analytics Tracking Lead

Coopervision; Tandil; Remote; ARS 108,178,000 - 154,540,000; Full time

Benefits offered by this job

Remote role

Job summary

Coopervision is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across education and nonprofit clients. You’ll implement tracking via Google Tag Manager, connect website activity to paid platforms, and ensure accurate data from click to CRM entry.

A strong focus on privacy compliance and data integrity guides every step. You’ll join a scaling Data & Analytics team, support cross-team enablement, and help evolve the tracking workflow for measurable campaigns.

Qualifications

• 3+ years of hands-on tracking or web analytics in an agency or marketing setting.
• Experience deploying and troubleshooting GTM, GA4, and conversions.
• Understanding of data privacy (GDPR/CCPA) and consent management.

Responsibilities

• Own tag management, deployment, and GTM container structure across multi-client environment.
• Own conversion tracking and platform integration with Meta, Google Ads, TikTok, LinkedIn, Snapchat.
• Configure events for leads, applications, inquiries and CRM entry; maintain data integrity.
• Audit tags, debug data discrepancies, and ensure tracking works pre-launch.
• Maintain tagging plans, naming conventions, and QA checklists; document setups.

Skills

Analytical mindset

Strong communication

Growth mindset

Tools

Google Tag Manager (GTM)

GA4

JavaScript

HTML/CSS

Data layer

DebugView

Server-side tagging

Job description

Coopervision is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across education and nonprofit clients. You’ll implement tracking via Google Tag Manager, connect website activity to paid platforms, and ensure accurate data from click to CRM entry.

A strong focus on privacy compliance and data integrity guides every step. You’ll join a scaling Data & Analytics team, support cross-team enablement, and help evolve the tracking workflow for measurable campaigns.