Remote GTM Tracking Specialist - Data-Driven Ads Analytics

Us Job Finders; Neuquén; Remote; ARS 61,494,000 - 99,928,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

High-visibility role

Job summary

Us Job Finders is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across multiple education-focused clients. You will implement tracking via Google Tag Manager, configure GA4 events, manage data layers, and ensure GDPR/CCPA compliance to keep campaigns measurable and trustworthy.

You will collaborate with Paid Media and Web Services to deploy robust tracking, perform QA audits, and help evolve the measurement workflow for high-visibility campaigns in education

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure events for reporting and optimization; maintain GA4 events from click to CRM entry.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits; verify events in GA4 DebugView.
• Own data privacy compliance — manage cookie banners and consent mode; keep tracking aligned with GDPR, CCPA; monitor browser changes that affect tracking durability and adjust accordingly.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions; document setups for internal data reliability

Skills

GTM management

Data layer

GA4

HTML/CSS/JS

Consent management

Clear communication

Analytical mindset

Tools

GTM

GA4

CAPI

Pixels

Job description

Us Job Finders is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across multiple education-focused clients. You will implement tracking via Google Tag Manager, configure GA4 events, manage data layers, and ensure GDPR/CCPA compliance to keep campaigns measurable and trustworthy.

You will collaborate with Paid Media and Web Services to deploy robust tracking, perform QA audits, and help evolve the measurement workflow for high-visibility campaigns in education