Remote GTM Tracking Specialist — Data & Analytics

IQVIA Inc; Tandil; Remote; ARS 64,907,000 - 111,269,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful measurement backbone

Team of A-players

Job summary

Iqvia is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across campaigns for education and nonprofit clients. You will implement tracking via Google Tag Manager, configure conversion events across Meta, Google Ads, TikTok, and LinkedIn, and ensure data quality from first click to CRM entry.

You will audit tags, fix discrepancies, and manage privacy compliance with GDPR/CCPA.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; maintain GA4 events from ad click to CRM entry; collaborate with Paid Media and Web Services.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches across ad platforms, GA4, and CRM; run routine tag health audits; verify events in platform managers and GA4 DebugView.
• Own data privacy compliance — manage cookie banners and consent mode; stay aligned with GDPR, CCPA, and privacy regulations; monitor changes affecting tracking durability and adjust.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions; document setups for internal clarity.

Skills

Tracking

GTM

GA4

Server-side tagging

Data Layer

JavaScript

Privacy compliance

Data quality

Tools

Google Tag Manager

GA4

CAPI

Pixel integrations

DebugView

Job description

Iqvia is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across campaigns for education and nonprofit clients. You will implement tracking via Google Tag Manager, configure conversion events across Meta, Google Ads, TikTok, and LinkedIn, and ensure data quality from first click to CRM entry.

You will audit tags, fix discrepancies, and manage privacy compliance with GDPR/CCPA.