Remote GTM & Analytics Tracking Expert

DB Financial; Tandil; Remote; ARS 108,178,000 - 169,994,000; Full time

Benefits offered by this job

Remote work

Async-friendly team

Competitive compensation

High-visibility role

Ownership over tracking

Job summary

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across education and nonprofit clients. You will implement tracking via Google Tag Manager, configure conversion tracking across Meta, Google Ads, TikTok, LinkedIn, and more, and ensure data accuracy from click to CRM entry.

You will lead QA, data integrity, and privacy compliance while collaborating with the Data and Analytics team to improve measurement reliability and reporting

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Skills

Tracking analytics

GTM containers

Conversion tracking

GA4 configuration

HTML/CSS/JS for tags

GDPR/CCPA knowledge

Communication & storytelling

Education marketing experience

Tools

Google Tag Manager (GTM)

GA4

Conversion API (CAPI)

Job description

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across education and nonprofit clients. You will implement tracking via Google Tag Manager, configure conversion tracking across Meta, Google Ads, TikTok, LinkedIn, and more, and ensure data accuracy from click to CRM entry.

You will lead QA, data integrity, and privacy compliance while collaborating with the Data and Analytics team to improve measurement reliability and reporting