Remote GTM & Web Analytics Specialist

Dev PRO; Tandil; Remote; ARS 108,354,000 - 170,271,000; Full time

Benefits offered by this job

Remote role

Async-friendly team

Job summary

Dev PRO is seeking a Tracking Specialist (GTM) to lead web analytics and pixel deployment across a portfolio of education and nonprofit clients. You’ll implement tracking via Google Tag Manager, manage data layers, and ensure accurate data from click to CRM entry.

You’ll collaborate with Data & Analytics to scale measurement for a remote-first team. You will configure conversion tracking across major ad platforms, maintain GA4 event setups, and ensure GDPR/CCPA compliance.

Qualifications

• 3+ years in tracking/web analytics in a marketing or agency environment.
• Experience configuring GTM containers, data layers, and server-side tagging.
• Experience with event tracking across Meta, Google Ads, TikTok, LinkedIn.
• GA4 event configuration and DebugView experience.
• HTML/CSS/JS basics for tag troubleshooting.
• Knowledge of GDPR/CCPA consent management.

Responsibilities

• Own tag management, GTM deployment, and data layers across multi-client env.
• Own conversion tracking across ad platforms with Pixel and CAPI.
• Audit tags, debug data discrepancies, ensure data integrity.
• Manage cookie consent and privacy compliance.
• Create tagging plans and cross-team documentation.

Skills

GTM containers

Data layer

GA4 tagging

Pixel deployment

Server-side tagging

Tools

Google Tag Manager

GA4

CAPI (Conversions API)

Job description

Dev PRO is seeking a Tracking Specialist (GTM) to lead web analytics and pixel deployment across a portfolio of education and nonprofit clients. You’ll implement tracking via Google Tag Manager, manage data layers, and ensure accurate data from click to CRM entry.

You’ll collaborate with Data & Analytics to scale measurement for a remote-first team. You will configure conversion tracking across major ad platforms, maintain GA4 event setups, and ensure GDPR/CCPA compliance.