Remote Tracking Architect (GTM & Analytics)

Coopervision; Municipio de Rincón de los Sauces; À distance; ARS 107 614 000 - 169 108 000; Plein temps

Avantages offerts par ce poste

Remote role with async-friendly team

Competitive compensation based on经验

High-visibility role on scaling Data &

Impactful work for education/nonprofit

Résumé du poste

Coopervision is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment for education and nonprofit clients. You will implement tracking via GTM, troubleshoot across ad platforms, and ensure airtight data from first click to CRM entry.

You'll build data layers, configure events, and maintain QA processes across multiple clients, while upholding privacy compliance and documenting setups for cross-team enablement.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences.

Responsabilités

• Own tag management and deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure and triggers across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking and platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure standard and custom events for reporting and optimization; maintain event tracking in GA4 from click to CRM entry.
• Own QA, debugging and data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits.
• Own data privacy compliance — manage cookie consent banners and consent mode across client sites; ensure tracking aligns with GDPR, CCPA and privacy changes.
• Support documentation and cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document setups for internal teams.

Connaissances

GTM

Data integrity

GA4

HTML/CSS/JS

Consent management

Outils

GTM Preview mode

DebugView

Pixel/CAPI setup

GA4 debugging tools

Description du poste

Coopervision is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment for education and nonprofit clients. You will implement tracking via GTM, troubleshoot across ad platforms, and ensure airtight data from first click to CRM entry.

You'll build data layers, configure events, and maintain QA processes across multiple clients, while upholding privacy compliance and documenting setups for cross-team enablement.