Remote GTM Tracking & Analytics Specialist

Darkroom; La Pampa; À distance; ARS 92 241 000 - 138 361 000; Plein temps

Avantages offerts par ce poste

Remote role

Competitive compensation

High-visibility team

Impactful work in education

Async-friendly culture

Résumé du poste

Darkroom is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment across education-focused campaigns. You will implement tracking via Google Tag Manager, build data layers, and ensure accurate data collection from first click to CRM entry in a multi-client environment.

You will join the Data & Analytics team in a remote, async-friendly setting, focusing on QA, privacy compliance, and documentation to scale tracking for education and nonprofit partners.

Qualifications

• 3+ years hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued.

Responsabilités

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; maintain event tracking in GA4 from click to CRM.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits and verify in GA4 DebugView.
• Own data privacy compliance — manage cookie banners and consent mode; keep tracking aligned with GDPR, CCPA and privacy regulations; monitor changes affecting tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate requirements into tracking solutions; document setups for internal teams.

Connaissances

GTM tracking

GA4 configuration

HTML/CSS/JS basics

Privacy/compliance (GDPR/CCPA)

Analytics reporting

Outils

Google Tag Manager

GA4

Server-side tagging

JavaScript debugging

Description du poste

Darkroom is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment across education-focused campaigns. You will implement tracking via Google Tag Manager, build data layers, and ensure accurate data collection from first click to CRM entry in a multi-client environment.

You will join the Data & Analytics team in a remote, async-friendly setting, focusing on QA, privacy compliance, and documentation to scale tracking for education and nonprofit partners.