Remote General Manager: Ecommerce Growth & Marketing Lead

BlackboxMyCar; Buenos Aires; Remote; ARS 136,310,000 - 227,183,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role combines running HoopStars with leading the parent company’s marketing across brands, with remote work from LATAM and Toronto-hours collaboration.

You will optimize paid acquisition, conversions, retention and profitability; build teams, budgets and performance reporting; and shape growth experiments while delivering customer value and scalable processes.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: own business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define structure, recruit specialists, appoint contractors or agencies, manage priorities.
• Establish commercial discipline: connect campaign performance to paying customers and profitability; allocate marketing investment with reporting.
• Stay close to execution: inspect accounts, diagnose funnel problems, launch improvements with a team.

Skills

Paid acquisition

Conversion optimization

Retention marketing

Digital marketing

Team leadership

Budgeting

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager for Marketing and Ecommerce Growth. The role combines running HoopStars with leading the parent company’s marketing across brands, with remote work from LATAM and Toronto-hours collaboration.

You will optimize paid acquisition, conversions, retention and profitability; build teams, budgets and performance reporting; and shape growth experiments while delivering customer value and scalable processes.