General Manager, Growth Marketing & Ecommerce (Remote)

Bluelight; Rosario; Remote; ARS 212,038,000 - 287,765,000; Full time

Job summary

HoopStars, a Toronto-based youth basketball business with technology-enabled operations, seeks a hands-on General Manager for Marketing and Ecommerce Growth. You will split time roughly evenly between running HoopStars and building the parent company Community Sports Partners' marketing team across brands, with remote LATAM work and Toronto hours.

You will turn advertising into customers, improve conversion, increase repeat purchases and own budgets and performance.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.

Responsibilities

• Run HoopStars: own its business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: improve paid search and social, landing pages, enrollment funnels, pricing and retention.
• Build the parent marketing team: define structure, recruit specialists, manage priorities and performance across brands.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Strategic leadership

Job description

HoopStars, a Toronto-based youth basketball business with technology-enabled operations, seeks a hands-on General Manager for Marketing and Ecommerce Growth. You will split time roughly evenly between running HoopStars and building the parent company Community Sports Partners' marketing team across brands, with remote LATAM work and Toronto hours.

You will turn advertising into customers, improve conversion, increase repeat purchases and own budgets and performance.