Remote Ecommerce Growth & Marketing GM (Equity)

Trafilea; Rosario; Remote; ARS 139,086,000 - 200,903,000; Full time

Job summary

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth on a remote LATAM basis, with Toronto-working hours and potential relocation options. The role combines running HoopStars and building the parent marketing team across brands.

You will own budgets, performance, and customer experience while driving profitable growth. Ideal candidates bring experience in ecommerce growth, paid acquisition, and leading multi-location marketing initiatives, with strong English and

Qualifications

• Experience driving paid acquisition with measurable growth.
• Proven ability to improve conversion and retention.
• Commercial responsibility beyond marketing budgets and teams.
• Experience hiring and leading marketers, creatives, and agencies.
• Strong English communication and remote leadership skills.

Responsibilities

• Own HoopStars and the parent marketing team performance, budgets, and forecasts.
• Lead digital growth across paid search, social, landing pages and enrollment funnels.
• Define structure for the marketing team, recruit and manage contractors or agencies.
• Connect campaign performance to customers, enrollments and profit contribution.
• Stay close to execution, diagnose funnel issues, and drive improvements.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Digital marketing

Team leadership

Remote leadership

English proficiency

Job description

HoopStars is seeking a hands-on General Manager for Marketing and Ecommerce Growth on a remote LATAM basis, with Toronto-working hours and potential relocation options. The role combines running HoopStars and building the parent marketing team across brands.

You will own budgets, performance, and customer experience while driving profitable growth. Ideal candidates bring experience in ecommerce growth, paid acquisition, and leading multi-location marketing initiatives, with strong English and