Remote Growth & Marketing GM — Ecommerce & Brand Expansion

Hirehangar; Rosario; Remote; ARS 185,819,000 - 278,728,000; Full time

Benefits offered by this job

Equity opportunity

Remote LATAM work

Relocation possibilities

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing and ecommerce growth. You will split time between HoopStars operations and building the parent brand's marketing team, with LATAM remote work and potential relocation later.

Strong emphasis on profitable growth, budgets, and customer experience across brands. You should have proven experience in paid acquisition, conversion, retention, and leadership, plus ability to scale a

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.
• Audit marketing and establish reporting in the first 90 days.

Skills

Paid acquisition

Conversion optimization

Retention marketing

Leadership

Budgeting

Remote leadership

Ecommerce growth

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing and ecommerce growth. You will split time between HoopStars operations and building the parent brand's marketing team, with LATAM remote work and potential relocation later.

Strong emphasis on profitable growth, budgets, and customer experience across brands. You should have proven experience in paid acquisition, conversion, retention, and leadership, plus ability to scale a