Remote Growth GM: Ecommerce & Marketing Leader

Superside; Buenos Aires; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and the overall business across brands. The role splits time between running HoopStars and building the parent company’s marketing team, with LATAM remote work and Toronto-hours collaboration.

You’ll own budgets, performance, and the customer experience while scaling paid acquisition, conversion, and retention efforts for sustainable profitability.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.
• Experience in youth sports, education, fitness, memberships or multi-location services is useful.
• Evidence of building a profitable business and an effective team matters most.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations; ensure programmes, coaches, venues and service quality meet demand.
• Drive digital growth: improve paid search and social, landing pages, enrollment funnels, pricing and referrals.
• Build the parent marketing team: define structure, recruit specialists, manage priorities and performance.
• Establish commercial discipline: connect campaign performance to paying customers and profitability.
• Stay close to execution: inspect advertising accounts and launch improvements while building a scalable team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Commercial accountability

Hiring marketers

Remote leadership

English proficiency

Job description

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and the overall business across brands. The role splits time between running HoopStars and building the parent company’s marketing team, with LATAM remote work and Toronto-hours collaboration.

You’ll own budgets, performance, and the customer experience while scaling paid acquisition, conversion, and retention efforts for sustainable profitability.