Growth Marketing Leader | Ecommerce & Remote Growth

Cruciallogics Inc.; Rosario; Remote; ARS 138,361,000 - 199,855,000; Full time

Benefits offered by this job

Equity opportunity

Remote work from LATAM

Job summary

HoopStars, a Toronto-based youth basketball venture, seeks a hands-on General Manager specializing in marketing, ecommerce growth, and profitable expansion. You will split time between HoopStars operations and building the parent Community Sports Partners' marketing function across brands, driving customer acquisition and retention with strong budgeting and leadership.

Remote from LATAM with Toronto-hours collaboration; potential future relocation to the US or Canada.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: own business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention

Budgeting

Team leadership

Remote leadership

English proficiency

Job description

HoopStars, a Toronto-based youth basketball venture, seeks a hands-on General Manager specializing in marketing, ecommerce growth, and profitable expansion. You will split time between HoopStars operations and building the parent Community Sports Partners' marketing function across brands, driving customer acquisition and retention with strong budgeting and leadership.

Remote from LATAM with Toronto-hours collaboration; potential future relocation to the US or Canada.