Growth Marketing Lead — Remote, Ecommerce & Growth Leader

Growketing; Ciudad de Mendoza; Remote; ARS 181,747,000 - 272,620,000; Full time

Benefits offered by this job

Equity opportunity

Remote work from LATAM

Toronto-hours collaboration

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability across its brand and the parent company’s team. This is a full-time role, remote from LATAM, with Toronto-hours collaboration and potential future relocation to the US or Canada by mutual agreement.

You will divide your time roughly equally between running HoopStars and building the parent Marketing Team for Community Sports Partners across its brands.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies, and manage priorities.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and profit.
• Stay close to execution: Inspect accounts, diagnose funnel problems and lead improvement initiatives.

Skills

Paid acquisition

Conversion optimization

Retention

Commercial mindset

Hiring management

Remote leadership

English proficiency

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability across its brand and the parent company’s team. This is a full-time role, remote from LATAM, with Toronto-hours collaboration and potential future relocation to the US or Canada by mutual agreement.

You will divide your time roughly equally between running HoopStars and building the parent Marketing Team for Community Sports Partners across its brands.