Growth Marketing & Ecommerce GM (Remote, Equity Eligible)

Growketing; Buenos Aires; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Equity opportunity

Remote work from LATAM

Toronto-hours collaboration

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. The role splits time between HoopStars operations and building Community Sports Partners' marketing team for multiple brands.

You will own budgets, forecast revenue, and lead digital growth initiatives while maintaining exceptional customer experience across LATAM remote work with Toronto hours.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Experience driving commercial outcomes beyond a marketing budget: pricing, margins, staffing or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with delivery capacity.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: own its business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define structure, recruit specialists, appoint contractors or agencies, and manage priorities across brands.
• Establish commercial discipline: connect campaign performance to paying customers, repeat enrollment and profit.
• Stay close to execution: inspect advertising accounts, diagnose funnel problems and launch improvements with the team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote team leadership

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Salesforce

GA4 / Analytics

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. The role splits time between HoopStars operations and building Community Sports Partners' marketing team for multiple brands.

You will own budgets, forecast revenue, and lead digital growth initiatives while maintaining exceptional customer experience across LATAM remote work with Toronto hours.