Growth & Ecommerce GM — Remote (LATAM/US)

Dia Group; Buenos Aires; Remote; ARS 185,331,000 - 293,441,000; Full time

Benefits offered by this job

Equity opportunity

Remote LATAM work

Toronto-hours collaboration

Job summary

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit; allocate marketing investment with reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Budgeting

Team leadership

Remote leadership

English proficiency

Tools

Google Ads

Facebook Ads

GA4 Analytics

Job description

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.