Growth GM - Ecommerce & Marketing Leader (Remote LATAM)

NETZET; Ciudad de Mendoza; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. You will split time between running HoopStars and building the parent Community Sports Partners' marketing team across brands, with LATAM remote work and potential future relocation.

You will optimize advertising to acquire customers, improve conversion, increase repeat purchases, and manage budgets and performance.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.
• Experience in youth sports, education, fitness, memberships or multi-location services is useful.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies, and manage priorities across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and profit; allocate marketing investment with reporting.
• Stay close to execution: Inspect accounts, diagnose funnel problems and help launch improvements while building a team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Team leadership

Remote leadership

Hiring marketers

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce growth, and profitable expansion. You will split time between running HoopStars and building the parent Community Sports Partners' marketing team across brands, with LATAM remote work and potential future relocation.

You will optimize advertising to acquire customers, improve conversion, increase repeat purchases, and manage budgets and performance.