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Regional Brand Planning Specialist-Bilingual
Job summary
A leading HR consulting company in Dubai is seeking a Regional Brand Planning Specialist for the MENA region. The ideal candidate will have at least 5 years of experience in branding or marketing, preferably within the automotive sector. Responsibilities include market research, developing brand strategies, and collaborating with the domestic team. Fluency in both English and Arabic, alongside project management skills, are essential. The role offers benefits such as UAE Employment Visa and Medical Insurance.
Benefits
Qualifications
- 5+ years of experience in branding or marketing.
- Preferred majors include journalism, communication, advertising, or marketing.
- Working experience in the automotive industry is preferred.
Responsibilities
- Conduct market and user research for brand insights.
- Develop and implement brand promotion strategies.
- Collaborate with domestic brand team to align strategies.
- Monitor and manage branding project budgets.
- Create and manage official social media platforms.
Skills
Education
Role Type: Outsourced Full Time Long Term OnSite
Language requirement: Bilingual (English & Arabic)
Contract: Standard 2 years
Industry: Automotive
Experience required: Minimum 56yrs GCC experience
Benefits: UAE Employment Visa, Medical Insurance, and other benefits as per UAE Employment Law
- Be responsible for completing market research and user research insight into target user values and brand attitude changes
- Decompose the company’s overseas brand strategic objectives and scheme the annual brand promotion strategy for the M&A regional market
- Prepare and implement brand promotion plans for the M&A regional market, including brand launch activities, product launch activities, exhibition activities, and important IP cooperation
- Collaborate cross‑departmentally with the domestic brand team to ensure that the regional brand promotion project is consistent with the company’s overall strategy
- Implement brand localization strategy to ensure that brand programs comply with laws, regulations, and cultural customs of the M&A regional market
- Maintain brand VI guidelines to ensure consistency of the brand in terms of content and vision
- Manage budgets for branding projects and evaluate the effectiveness of each project
- Monitor brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area
- Construct and operate regional official platforms, including official websites and social media accounts such as Facebook, Twitter, TikTok, YouTube, Instagram, etc.
- Bachelor’s degree or above with 5 years or more work experience in branding or marketing
- Major in journalism, communication, advertising, marketing, or related majors is preferred
- Outstanding English communication and writing skills
- Outstanding Arabic communication and writing skills
- Working experience in the automotive industry; mastery of basic automotive knowledge is preferred
- Good communication, coordination, and skills ability
- Good project planning and management skills are preferred
- Work experience in an automobile company, preferably Hyundai, Kia, Toyota, or Nissan
UAE Employment Visa, Medical Insurance, and other benefits as per UAE Employment Law
Unclear Seniority
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.