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Job summary
A leading consulting firm in the UAE is seeking an Emirati National Marketing Manager to lead strategic marketing initiatives. The successful candidate will develop annual marketing strategies, oversee brand management, and coordinate communication efforts. They should have a Bachelor's degree in Marketing or related fields, at least 8 years of experience in marketing with 3 in a managerial role, and strong proficiency in digital marketing tools. This position is central to enhancing brand visibility in the utilities sector.
Qualifications
- Must be an Emirati National with a valid Family Book.
- Minimum 8 years of marketing experience, including at least 3 years in a managerial role.
- Experience in utilities or regulated industries is a strong advantage.
Responsibilities
- Develop the annual marketing strategy and ensure alignment with organizational goals.
- Oversee brand identity and ensure consistent application across all communication.
- Manage external agencies and production houses.
- Track campaign performance and prepare analytical reports.
- Lead and mentor a team of marketing professionals.
Skills
Education
Full time | Black Pearl Consult | United Arab Emirates
Posted On 01/21/2026
Energy and Utilities
Number of Positions 1
City Ajman
We are seeking a Marketing Manager (Emirati National) to lead the planning and execution of strategic marketing initiatives to enhance brand visibility, strengthen customer engagement, and support organizational growth within the utilities sector. This role demands strong marketing expertise, leadership capability, and the ability to collaborate across departments to deliver impactful, data‑driven marketing programs.
- Strategic Marketing & Planning
- Develop the annual marketing strategy and ensure alignment with organizational goals.
- Conduct customer insight studies, market analysis, and sector benchmarking to support decision‑making.
- Plan and execute integrated marketing campaigns across digital, print, outdoor, and PR channels.
- Brand Management
- Oversee brand identity and ensure consistent application across all internal and external communication.
- Maintain and evolve brand guidelines, ensuring alignment with corporate reputation and positioning.
- Monitor brand perception and implement initiatives to enhance public awareness and trust.
- Lead digital marketing initiatives such as social media strategy, SEO/SEM, website enhancement, and customer journey optimization.
- Oversee content development for digital channels, newsletters, and customer communication platforms.
- Improve online engagement, traffic, and campaign performance through data‑driven insights.
- Communication & Public Relations
- Coordinate with communication teams on media relations, press releases, and public announcements.
- Support government communication, CSR initiatives, sustainability campaigns, and customer awareness programs.
- Manage external agencies, creative partners, and production houses.
- Campaign & Project Management
- Develop targeted campaigns related to conservation awareness, service updates, sustainability programs, and new service rollouts.
- Track campaign performance and prepare analytical reports highlighting ROI and impact.
- Ensure quality, timeliness, and alignment with regulatory communication standards.
- Budget & Team Leadership
- Manage the marketing budget and ensure optimized spending.
- Lead and mentor a team of marketing professionals, fostering a high-performance culture.
- Oversee procurement and vendor evaluation in accordance with internal policies.
- Must be an Emirati National (UAE National) with a valid Family Book (Khulasat Al Qaid).
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred).
- Minimum 8 years of marketing experience, including at least 3 years in a managerial role.
- Experience in utilities, government entities, energy, infrastructure, or regulated industries is a strong advantage.
- Proficiency in digital marketing tools, analytics platforms, campaign management, and content strategy.
- Strong communication skills in English; Arabic proficiency is highly advantageous.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.